Demand Generation & Marketing Operations Manager
Funnel · Revenue, Marketing · Remote · FULL_TIME
Funnel is a verified Most Loved Workplace® (certified by Best Practice Institute).
Funnel Leasing Inc., is hiring for a Demand Generation & Marketing Operations Manager that can 'work from anywhere' in the U.S. The Demand Generation & Marketing Operations Manager will be responsible for turning Funnel's existing enterprise penetration, product market fit, and brand awareness into a repeatable pipeline engine across its small, well-defined market of roughly 1,800 target accounts — segmenting the known universe, understanding customers and personas, building the campaigns and cadences that reactivate warm accounts and nurture net-new ones, and running ABM plays against the highest-value targets. This person will partner closely with an internal resource who owns the technical build of Funnel's lead/account scoring and attribution systems to bring the demand-gen strategy and channel expertise that makes those systems worth having: which signals actually matter, which accounts to prioritize, and what cadence and message reactivates a dormant account or nurtures a net-new one. This role is ideal for a demand generation professional who is comfortable working within a long, multi-stakeholder sales cycle, understands the importance of disciplined, creative use of organic channels in building pipeline, and can turn thought leadership, a strong industry event presence and user conference, a respected content and podcast library, and organic LinkedIn performance into structured campaigns and cadences. The ideal candidate should be able to use HubSpot and Salesforce daily to execute, segment, and analyze, and translate raw brand and content assets into clear, repeatable demand-gen programs. This is explicitly an organic-first role — paid media is not part of its scope or budget, and success comes from disciplined use of content, events, email, organic social, and outbound cadences rather than media buying. Proving this role can generate new pipeline and regenerate stale pipeline will lead to greater investment in this department and growing a Demand Generation team. The salary range for this role is $130,000 - $150,000 per year.
Requirements:
- 3-5+ years in marketing operations, RevOps, or demand generation with hands-on ownership of a marketing automation platform (HubSpot strongly preferred) and its integration with Salesforce.
- Proven experience building lead/account scoring models, lifecycle stages, and automated nurture workflows from scratch, not just maintaining someone else's setup.
- Experience managing organic email and social/LinkedIn campaigns, including account-based targeting.
- Background in B2B SaaS with a long sales cycle and multiple buying-committee stakeholders strongly preferred (enterprise, security, infrastructure, or similar categories); high-volume PLG/self-serve backgrounds are a less natural fit for this motion.
- Comfortable working from ambiguity, this role is building the system, not maintaining a mature one.
- Strong analytical skills; comfortable pulling and interpreting your own reporting on pipeline and channel performance.
- Clear communicator who can operate independently with a marketing leader who owns overall GTM strategy, while still shaping tactics and pushing back when warranted.
Benefits:
- Health insurance
- Dental and Vision insurance
- Company paid Life/AD&D
- Long-term Disability insurance
- Short-term Disability insurance
- Term Life insurance
- Flexible Spending Account (FSA)
- Health Savings Account (HSA)
- Retirement Plan - 2% company match
- EAP
- Remote/Hybrid Opportunities
- Uncapped Discretionary Time off
- Sick Leave
- 14 paid holidays
- One time remote work stipend
- Employee recognition program
- Employee-led Groups (ELG’s)
This is a Most Loved Workplace® certified position. Learn more at https://certcheck.mostlovedworkplace.com/companies/funnel