25 Years of Workplace Research · BPI + Most Loved Workplaces®
Not what you say about your workplace — what’s actually true, and whether anyone believes it. That gap has a new consequence: candidates are asking AI whether you’re worth working for, and AI is answering with Glassdoor, not with you.
of employer-brand citations in LLMs come from third-party sites — not your own.
of LLM employer searches are zero-click. Candidates take the AI answer as truth.
before AI employer-brand optimization is table stakes. The window is now.
“It’s either you’re there or you’re not. And what I’m seeing is that most companies are not.”
Psychometrically validated employer certification
AI/GEO visibility optimization across ChatGPT, Perplexity, Gemini, Claude, Grok
Independent BPI research content & syndication
Certified job distribution across 5+ boards
The packages
Each package builds on the one before it — certification and proof, then employee intelligence and activation, then execution we run for you. Nothing is taken away when you move up.
Before booking our BPI team, we confirm fit
The right package depends on company size, hiring volume, AI footprint, and employer-brand goals. Answer a few questions first so the call is about the right package — not a generic sales demo.
Understand & Activate
Organizations that want deeper employee intelligence, stronger employer-brand activation, and clear measurement.
What you should expect to see
Execute & Grow
Organizations that want MLW to actively help execute against the opportunities we identify.
What you should expect to see
Lead Your Category
Organizations that want continuous activation, broader recognition, and ongoing optimization across multiple markets, brands, or talent priorities.
What you should expect to see
Use the Recognition
Organizations that have earned MLW recognition and primarily want the right to use it.
Prove It
Organizations seeking certification, evidence, and a foundational public employer-brand presence.
Each step adds capability. Investment is scoped to your workforce size on the call.
Use the Recognition
Prove It
Understand & Activate
Execute & Grow
Lead Your Category
Proof, not promises
Official 2026 scoreboard · Certified by BPI
See the full Top 100 →
Case study→LOWI scores published, SEC 10-K citation, 5-year PRNewswire archive, 13 affinity articles. Candidate-question coverage: 9/10 vs. not attested.
Case study→Built from zero employer-brand identity in 2021. Citation inheritance from BPI's 25-year domain. 23+ affinity badge articles now cited in AI answers.
Case study→26 affinity articles closed 6 of 10 candidate questions the peer competitor leaves unanswered. Only certified hospital in the Miami peer set.
Case study→SMB out-ranking national chains. BPI domain authority outranks job-board volume. LOWI narrative schema-marked for AI retrieval.
Score gaps are BPI's Love of Workplace Index™ (LOWI) — measured on each company's public employer-brand footprint vs. their nearest sector competitor. Real companies, published scores, auditable citations.
Scoped on the qualification call. No surprises.
Independent third-party citations LLMs can rely on — not blog posts on your own careers site.
Certification + employee intelligence + GEO/AEO + content + job distribution in a single contract.
From Gold up, you don't write articles, manage profiles, or chase citations. We run the engine.
Questions
AI engines need independent, structured sources before they can describe an employer with confidence. MLW certification gives them validated workplace data, BPI research context, and published third-party proof points instead of relying only on your careers site.
BPI is an independent research organization with more than two decades of workplace data. Every package combines certification, employee intelligence, research publishing, AI visibility, profile presence, and job distribution rather than a one-off campaign or review listing.
No. Bronze establishes certification and the evidence behind it. Silver adds the full employee-intelligence, activation and measurement program. Gold adds MLW-managed execution. Premium is for organizations that need continuous execution across multiple brands, markets and benchmark categories.
Top 100 Global and America's recognition are separate research distinctions. Gold includes one America or Global Top 100 badge license per contract year if earned, and Premium includes both if earned; at other packages the license is available as an add-on.
Investment depends on your workforce size and the package that fits what you need to happen next. We walk through the numbers on the call, once we agree on the right package.
On the 15-minute call we run your live CertCheck audit, recommend the right package, and walk through the investment for your workforce size.
Best Practice Institute is the research organization behind Most Loved Workplace® certification, the SPARK Model, the Love of Workplace Index™ (LOWI™), and The Workplace Report.
The Workplace Report is BPI's original workplace culture research and editorial briefing series for CEOs, CHROs, people leaders, talent leaders, and employer-brand teams. It turns BPI's 25 years of research, Most Loved Workplace® certification data, SPARK findings, and current workforce signals into practical analysis leaders can use.
The report format includes executive summaries, research-backed articles, company examples, methodology notes, and practical implications for retention, hiring, culture, leadership, and employee experience. New research and analysis is published on an ongoing editorial cadence at /workplace-report.