Pattern Creators, Tik Tok Shop Operations Manager
Pattern · Operations / Logistics · Shanghai, US · FULL_TIME
Pattern is a verified Most Loved Workplace® (certified by Best Practice Institute).
Pattern is a world-leading ecommerce acceleration service provider, leveraging proprietary AI technology to deliver end-to-end growth solutions for brands across 60+ global ecommerce platforms including Amazon, Walmart, and TikTok Shop. The company has been named among Deloitte's fastest-growing tech companies in North America for multiple consecutive years, and recognized by Newsweek as a Global Most Loved Workplace. Role Overview As a TikTok Shop Cross-Border Creator Operations Project Manager, you will support US-based Social Commerce Managers in managing their assigned brands, working in close synergy to align on brand strategy, execution plans, and performance goals, while independently owning the day-to-day operations of TikTok Shop. Core responsibilities include: conducting brand and competitor analysis, maximizing creator outreach, driving video volume, managing affiliate channels, and delivering regular performance reports to accelerate brand GMV growth. Key Responsibilities Brand Growth & Analysis
Conduct in-depth research on assigned brand categories, perform regular competitor analysis, and identify TikTok Shop growth opportunities
Develop and execute strategies to grow video volume, improve creator engagement, and increase affiliate GMV Collaboration with US-Based Social Commerce Manager
Work in close synergy with the US-based Social Commerce Manager to align on brand goals, priorities, and execution plans
Provide regular progress updates, proactively flag risks, and ensure smooth cross-timezone communication
Translate high-level brand strategies into actionable day-to-day TikTok Shop operations Creator Outreach & Pipeline Independently identify, outreach, and negotiate with target creators to rapidly expand the creator database
Manage the full creator partnership pipeline: outreach → sample request → video tracking → payment reconciliation Affiliate & Campaign Management
Recruit and manage affiliate creators and brand ambassadors to maintain consistent content output
Plan and execute creator campaigns aligned with brand KPIs and Account Manager strategy TikTok Shop Operations
Monitor core platform metrics in real time and continuously optimize campaign strategies to maximize reach and GMV
Ensure smooth creator outreach, stable sample supply, and maximum video output across all assigned brands
Continuously refine creator briefs and communication scripts to improve content quality and posting frequency TikTok Shop Backend Operations & Data Analysis
Conduct regular multi-dimensional analysis of active products for assigned brands, including sales trends, conversion rates, average order value, and competitor benchmarking, to identify hero SKUs and high-potential new products
Proficiently use TikTok Shop backend creator tools (Creator Marketplace / Affiliate Center) to proactively reach out to target creators, managing the full flow from invitation and sample request to partnership confirmation
Evaluate creator selling ability from a category perspective by analyzing historical shoppable video GMV, view-to-conversion rates, audience profiles, and category fit to identify high-ROI creator partners
Continuously optimize creator category recommendation strategies by combining product performance data with creator category selling metrics to improve overall selling efficiency Reporting & Quality
Deliver accurate, data-driven operational performance reports to the US-based Account Manager on a regular basis
Proactively identify potential risks — video volume drops, policy violations, SPS metric fluctuations — and address them before they escalate Ideal Candidate Bachelor's degree or above; fresh graduates welcome; candidates with internship experience in ecommerce operations, creator marketing, or project management preferred
Familiarity with TikTok Shop platform policies, creator ecosystems, and affiliate selling mechanisms; hands-on experience preferred
Fluent in written and spoken English, able to independently handle daily emails and meetings with US-based teams (required)
Strong data sensitivity with proficiency in Excel / data dashboards for performance tracking and analysis
Self-motivated with the ability to independently manage multiple brands in parallel with minimal guidance
Cross-cultural communication awareness; comfortable collaborating with international teams and adapting to flexible working styles
Prior experience with cross-border ecommerce platforms (Amazon, TikTok Shop, Shopify, etc.) preferred
This is a Most Loved Workplace® certified position. Learn more at https://certcheck.mostlovedworkplace.com/companies/pattern