Research · Certification· Recognition    Est. 2001

    By qualification & invitation — for senior leaders
    who own culture, talent & employer brand

    Win the candidates your competitors are losing.

    Certification, Recognition & AI Visibility

    Best Practice Institute has spent 25 years studying what makes workplaces people genuinely love. A limited number of companies earn Most Loved Workplace® certification each year — those that prove it get the recognition, the Top 100 placement, and the candidate-search visibility everyone else is fighting for.

    Limited cohortBy qualification1,800+ certified to dateTop 100 capped at 100

    Start the 60-second eligibility checkFree · 3 questions · Instant CertCheck report
    Featured inThe Wall Street Journal.The Economist
    Scoreboard proof · See the case studies
    Kyndryl team — Most Loved Workplace® certifiedCase study
    Kyndryl+40 vs top competitor
    DFIN team at a Most Loved Workplace ConferenceCase study
    DFIN+40 vs top competitor
    Nicklaus Children's nurses — Most Loved Workplace® certifiedCase study
    Nicklaus Children's+38 vs top competitor
    2027 Top 100 cohort · review closes Jul 15

    Certification runs on a 12-month signal cycle. Qualify before the next review and you get the full runway of syndication, AI candidate visibility, and Employer of Choice positioning — capped at 100.

    Cohort spots claimed44 / 100
    Eligibility check · Step 1 of 2

    Is your company a fit?

    Three quick questions, then a short form. Reviewed personally by our Workplace Certification Specialist.

    Question 1 of 3

    Does your leadership genuinely believe that how employees feel about work directly drives business results — not just HR metrics?

    What certified companies see — first 12 months
    • 92%Of MLW-certified employees say they'd apply again
    • 4×Inbound candidate volume on average vs pre-cert baseline
    • 48%Lower regretted attrition reported across the certified cohort
    • 2.8MEmployees benchmarked across 1,800+ workplaces in our dataset

    Source: BPI Most Loved Workplace® research dataset · 25 years · SPARK model.

    25 Years
    Proprietary research
    2.8M
    Employees surveyed
    1,800
    Certified workplaces
    .95α
    LOWI reliability coefficient

    2026 Methodological Pillars

    The Executive Framework behind every certification

    01
    The SPARK ModelMethodology

    Five validated dimensions — Systemic Collaboration, Positive Vision, Alignment of Values, Respect, Killer Achievement — predicting retention and performance across 2.8M employees.

    02
    LOWI® CertificationInstrument

    The validated psychometric audit (1,800+ orgs, 2.8M employees) that powers the Most Loved Workplace® seal — 92% apply rate, 4× retention.

    03
    Top 100 GlobalBenchmark

    Featured in The Economist and WSJ. 1,800+ certified workplaces ranked annually across SPARK dimensions.

    04
    The Visibility EngineMarketing

    Visipage + Workplace Reports turn your certification into year-round AI signal across Google, ChatGPT, Perplexity, and candidate search.

    O2E Brands team — a Most Loved Workplace® certified company
    Most Loved Workplace® certified teams across industries

    Inside the cohort

    Real teams. Independently certified.

    The Most Loved Workplace® seal isn't a logo — it's 1,800+ organizations whose people answered the LOWI assessment and proved it. Every photo here is a certified employer in the cohort.

    O2E Brands · DFIN · Kyndryl · Nicklaus Children's · Mission Pet Health · 1,800+ more

    What certification delivers

    Not a badge. An employer brand infrastructure built for you.

    1
    Permanent BPI pillar page
    A research-domain profile answering all 10 candidate questions AI is being asked about you — JSON-LD schema, indexed, retrievable by ChatGPT, Perplexity, and Google AI Overviews.
    10
    Monthly candidate question articles
    One article per candidate question, published monthly on BPI's 25-year-old research domain. Each individually indexed. Compound AI visibility over 12 months.
    13
    Affinity editorial spotlights
    Wellness, Women, Veterans, LGBTQ+, Career Growth, Neurodiversity, Parents — each a standalone indexed article answering candidate questions your competitor's page ignores entirely.
    7
    Brand-ready deliverables
    Employer Branding Toolkit, Culture Playbook, Hiring Manager Guide, Onboarding Playbook, Internal Comms Kit — generated from your validated LOWI data. Ready day one.
    1
    CEO repository entry
    Named executive profile on BPI — source-cited quotes, leadership philosophy, links to your culture story. Routes AI search to a credentialed source, not Wikipedia or LinkedIn.
    Live
    Competitor intelligence engine
    A live scoreboard measuring you against 5 closest competitors across AI Presence, Candidate Question Coverage, Culture Visibility, Glassdoor, Indeed, and Certification.

    Official 2026 scoreboard proof · Certified by BPI

    The gap BPI built — measured live

    DFIN team at a Most Loved Workplace Conference
    DFIN
    Financial technology · NYSE: DFIN
    +40
    vs. top competitor · 90/100 vs. 50/100
    LOWI scores published, SEC 10-K citation, 5-year PRNewswire archive, 13 affinity articles. Candidate Q coverage: 9/10 vs. error.
    Kyndryl team — Most Loved Workplace® certified
    Kyndryl
    Enterprise IT · NYSE: KD
    +40
    vs. top competitor · 90/100 vs. 50/100
    Built from zero employer brand identity in 2021. Citation inheritance from BPI's 25-year domain. 23+ affinity badge articles.
    Nicklaus Children's nurses — Most Loved Workplace® certified
    Nicklaus Children's Health System
    Pediatric healthcare · Miami, FL
    +38
    vs. top competitor · 85/100 vs. 47/100
    26 affinity articles closed 6 of 10 candidate questions the peer competitor leaves unanswered. Only certified hospital in the Miami peer set.
    Mission Pet Health veterinary team — Most Loved Workplace® certified
    Mission Pet Health
    Veterinary care · multi-clinic
    +33
    vs. top competitor · 78/100 vs. 45/100
    An SMB out-ranking national chains. BPI domain authority outranks job board volume. LOWI narrative schema-marked for AI retrieval.

    By qualification only

    Are you eligible for what we build?

    Most Loved Workplace® certification is not purchased — it is earned through the validated emotional connectedness of your workforce. A limited number of companies qualify each year. The 60-second checker at the top of this page gives you an honest answer.

    Companies that qualify

    • Leadership believes culture directly drives business results
    • Proud of internal culture — frustrated the world doesn't see it
    • Want independent validation, not just a logo
    • A talent challenge better candidates would solve
    • CHRO ready to put research behind what employees already know

    Not a fit

    • Culture is a compliance exercise
    • Wants the badge, not the data
    • Gap between what's said and what employees experience
    • Primary motivation is optics, not truth

    BPI has a waiting list. We work with companies that are genuinely ready — not companies that want a logo. If you qualify, the conversation moves fast.

    ↑ Take the 60-second checker

    Official 2026 seals · Certified by BPI

    Your competitors are building this.
    Find out where you stand.

    60 seconds. See exactly where your competitors stand, and where you don't.

    Check my company's eligibility  →

    No fee to check  ·  No commitment  ·  No sales pitch before you're ready

    Best Practice Institute

    Best Practice Institute is the research organization behind Most Loved Workplace® certification, the SPARK Model, the Love of Workplace Index™ (LOWI™), and The Workplace Report.

    The Workplace Report

    The Workplace Report is BPI's original workplace culture research and editorial briefing series for CEOs, CHROs, people leaders, talent leaders, and employer-brand teams. It turns BPI's 25 years of research, Most Loved Workplace® certification data, SPARK findings, and current workforce signals into practical analysis leaders can use.

    The report format includes executive summaries, research-backed articles, company examples, methodology notes, and practical implications for retention, hiring, culture, leadership, and employee experience. New research and analysis is published on an ongoing editorial cadence at /workplace-report.