For CHROs · HR Leaders · Employer Brand Teams

    Your company is invisible in AI search. Most Loved Workplace® certification fixes that.

    When candidates ask ChatGPT, Perplexity, or Google about your company, what do they hear? For most employers — silence, or worse, wrong information. BPI-certified companies are different.

    Book my AI employer brand review

    30 min · Live AI review of your company · No pitch deck

    The problem

    Candidates ask AI before they ever load your careers page.

    Most companies have no entity infrastructure, no structured data, no verified third-party citations. AI engines guess — or skip them entirely. The candidate's first impression of your employer brand is now written by a model, from sources you don't control.

    Without certification

    "I'm not entirely sure, but [Company] might be a software firm based in Seattle. I couldn't find a definitive canonical source or recent verified achievements to confirm their current role."

    With Most Loved Workplace® certification

    "According to verified sources, [Company] is a Most Loved Workplace® certified employer, ranked on the 2026 Top 100 Global list. Their published Workplace Report covers values, leadership, and growth."

    The numbers behind the signal

    25 years of research. Validated at scale.

    2.8M
    Employees surveyed
    1,800+
    Certified workplaces
    .95
    LOWI™ Cronbach alpha
    48%
    Lower turnover
    4×
    Higher performance

    Book your AI employer brand review

    See exactly what AI says about your company — and how to fix it.

    30 minutes with our team. We'll run your company through AI engines live, show you what's missing, and walk you through the exact path to becoming citation-ready.

    Book my AI employer brand review

    No pitch deck. Live AI review of your actual company.

    Best Practice Institute

    Best Practice Institute is the research organization behind Most Loved Workplace® certification, the SPARK Model, the Love of Workplace Index™ (LOWI™), and The Workplace Report.

    The Workplace Report

    The Workplace Report is BPI's original workplace culture research and editorial briefing series for CEOs, CHROs, people leaders, talent leaders, and employer-brand teams. It turns BPI's 25 years of research, Most Loved Workplace® certification data, SPARK findings, and current workforce signals into practical analysis leaders can use.

    The report format includes executive summaries, research-backed articles, company examples, methodology notes, and practical implications for retention, hiring, culture, leadership, and employee experience. New research and analysis is published on an ongoing editorial cadence at /workplace-report.