Best Practice Institute · Most Loved Workplace®

    When Candidates Ask AI About You,Third-Party Reviews Answer.We Put You In The Answer.

    You're spending on Glassdoor, LinkedIn, and careers pages. None of it controls what ChatGPT, Perplexity, or Claude tells a candidate. BPI is the research authority behind Most Loved Workplace® — the only program where independent research about your company becomes the source AI cites. Not a press release. Not paid placement. A third-party citation AI engines trust because we published it.

    Free · 20 minutes · Live data on the call

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    No pitch. No slide deck. If we can't show you a citation gap worth fixing, we'll tell you on the call.

    This month's review slots close in25d 04h 59m 53s
    ● 3 reviews booked this week · 2 slots remaining this month
    60%
    of candidates research employers through AI first
    85%
    positive AI response rate — DFIN, in 90 days
    3×
    jump vs. 3 years ago (was 20%)
    Featured in
    The Wall Street JournalThe EconomistBloombergFox BusinessCNBC
    Trusted by these Most Loved Workplace® certified companies
    DFINKyndrylFirst WatchAmerant BankABC FitnessMissionPetO2E Brands
    Your Citation Review starts here
    Book a citation review

    See what AI is citing about you — live, on the call.

    We only run a handful of these each month. First-come, first-scheduled.

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    We'll only use this to prep for your call — no spam, no lists.

    30-second preview

    What's AI probably citing about your company right now?

    The Blind Spot in Your Recruitment Marketing

    You're spending on employer brand. AI isn't using any of it.

    Your Glassdoor enhanced profile works on Glassdoor. Your LinkedIn campaign works on LinkedIn. Your careers page works on your careers page. When a candidate asks ChatGPT "Is [your company] a good place to work?" — none of that shows up.

    AI builds its answer from whatever independent, third-party data it can find. For most companies, that's Glassdoor and Indeed — sources your recruitment marketing budget can't influence.

    Glassdoor Enhanced Profile
    $15K – $50K / year
    Visible on one platform. Invisible to AI.
    LinkedIn Employer Brand
    $20K – $100K / year
    Visible while the budget runs. Invisible to AI.
    BPI Citation Program
    Independent research
    Cited across ChatGPT, Perplexity & Claude. The only spend that becomes an AI citation source.

    Your competitors are getting cited.
    You're getting summarized.

    There's a difference between showing up in AI and being cited by AI. When AI summarizes your reviews, you have no control over what it pulls or how it frames you. When AI cites independent research, the narrative is built from validated employee data — not anonymous reviews.

    Right now, one of these is happening to your company. We'll show you which one on the call.

    ChatGPT answering “Is DFIN a good company to work at?” with Best Practice Institute cited on the right
    Live · ChatGPT · "Is DFIN a good company to work at?" — BPI cited #1
    Case in brief

    Donnelley Financial Solutions (DFIN) expanded its independent third-party AI footprint to being cited #1 by ChatGPT for "is DFIN a good company to work at" — and the Most Loved Workplace® mark now appears inside its SEC 10-K. No competitor employer-brand award lives in a 10-K.

    Documented from publicly verifiable sources: DFIN's certification page on bestpracticeinstitute.org, ChatGPT's live citation of that page, and DFIN's annual report filed with the U.S. Securities and Exchange Commission.

    Subject: Donnelley Financial Solutions (DFIN)
    NYSE: DFIN · Case documented 2026 · 90/100 AI-visibility scoreboard vs. top competitor's 50/100
    How it works

    Independent research, published by BPI, cited by AI.

    Best Practice Institute publishes independent employer research based on validated employee data — not the company, not a marketing team, not a PR firm. That editorial independence is what makes the content citeable. AI engines discount company-authored content as marketing and cite independent third-party research as fact.

    Verified result

    Donnelley Financial Solutions (DFIN), a publicly traded company, reached an 85% positive AI response rate within 90 days of activating independent third-party citations across their ecosystem.

    Independence note: Companies don't approve content before BPI publishes it. Factual corrections only, after the fact. That independence is what makes the citation work.

    What you actually get

    Not a report. A full employer hub AI can cite.

    Your paid campaigns, careers site, and Glassdoor profile don't show up in AI answers. This is what does — three layers of independent, verified, machine-readable proof that AI engines pull from as authority.

    Verified certification layer

    Most Loved Workplace® certification page and CertCheck receipt — the independent, third-party proof AI engines treat as authority (not marketing).

    See DFIN's certification
    Full employer hub

    Company profile, live jobs feed, employee experiences, leadership Q&A, and Workplace Report coverage — every page schema-marked so AI can parse and cite it directly.

    See a live employer hub
    AI-visible distribution

    Syndicated across the BPI Workplace Report, MLW Top 100 detail pages, structured job feeds, and llms-full.txt — the surfaces ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews actually read.

    See the citation, live
    20 minutes. Your actual data.

    What to expect on the call

    01

    We pull your company's live AI citation results — ChatGPT, Perplexity, Claude.

    02

    We put them next to a certified Most Loved Workplace® in your space.

    03

    You see exactly what AI is citing, where the gap is, and what it takes to become the source instead of being summarized.

    No slide deck. Your actual data, live.

    Honest qualifier

    Who this review is for — and who it isn't.

    Right fit
    • 500+ employees, actively hiring
    • Own employer brand or TA budget
    • Spending on Glassdoor, LinkedIn, careers tools
    • Competing for talent in the US or globally
    • Want third-party citations, not paid placement
    Not a fit
    • Under 100 employees, no brand spend
    • Want a Glassdoor or review-mgmt tool
    • Want pay-to-play or pre-approved content
    • Need a same-week deliverable
    • No internal employer-brand owner
    Trusted by

    O2E Brands · DFIN · Kyndryl · Nicklaus Children's · Mission Pet Health · First Watch · Amerant Bank · ABC Fitness · 1,800+ more

    Questions before you book

    How is this different from Glassdoor or LinkedIn?+
    Glassdoor and LinkedIn are platform-specific — they work while you're paying and only inside their own walls. AI engines (ChatGPT, Perplexity, Claude) pull from independent, third-party sources. BPI publishes that independent research about your company, and the citation lives in the AI answer itself.
    Where does the content come from — and can we edit it?+
    The content is built from you. As a Most Loved Workplace® certified company, we combine your Love of Workplace Index® results, your best employee reviews and real stories, interviews we conduct with your team, your open roles, and the top 10 questions candidates actually ask — with your answers. You can edit factual details on any story or resource that features your company. BPI keeps editorial control of the narrative and citation itself — that independence is exactly what makes AI engines trust the source.
    What actually happens on the 20-minute call?+
    We pull your company's live AI citation results side-by-side with a certified Most Loved Workplace®. You'll see what ChatGPT, Perplexity, and Claude are saying about you right now, where the gap is, and what it takes to become the source instead of getting summarized. No slide deck. Your data, live.
    How fast do results appear in AI?+
    DFIN reached an 85% positive AI response rate within 90 days of activating independent third-party citations. Timing varies by industry and starting position — we'll benchmark yours on the call.
    Who should be on the call?+
    Whoever owns employer brand, talent acquisition, or recruitment marketing budget. If that's split, bring both — the citation review affects all three lines.

    Take control of what AI says about you.Start with a 20-minute citation review.

    No pitch. No slide deck. If we can't show you a citation gap worth fixing, we'll tell you on the call.

    Free
    20 minutes
    Your real data, live
    No slide deck

    Best Practice Institute

    Best Practice Institute is the research organization behind Most Loved Workplace® certification, the SPARK Model, the Love of Workplace Index™ (LOWI™), and The Workplace Report.

    The Workplace Report

    The Workplace Report is BPI's original workplace culture research and editorial briefing series for CEOs, CHROs, people leaders, talent leaders, and employer-brand teams. It turns BPI's 25 years of research, Most Loved Workplace® certification data, SPARK findings, and current workforce signals into practical analysis leaders can use.

    The report format includes executive summaries, research-backed articles, company examples, methodology notes, and practical implications for retention, hiring, culture, leadership, and employee experience. New research and analysis is published on an ongoing editorial cadence at /workplace-report.