Leadership Visibility · BPI Research

    From Culture to CNBC.Turn workplace love into national visibility.

    First Watch used its people-first culture to earn the #1 spot on the Most Loved Workplaces® list — and a national feature on CNBC Business Minute. If your company belongs in that conversation, the next step is certification and a leadership interview.

    Get my company considered Free CertCheck eligibility scan

    Featured in the Wall Street Journal · The Economist · Bloomberg · CNBC · Fox Business

    What you get when you raise your hand

    You're not buying a badge. You're entering a process designed to surface your real culture story.

    Certification is the on-ramp. BPI's job is to convert evidence into narrative — and put that narrative in front of the right people.

    Certification Based on Real Data

    Recognition is grounded in the research-backed Love of Workplace Index®, not a popularity contest. SPARK scores, comment analysis, and benchmarks are the source of truth.

    Culture Interview & Story Development

    BPI sits down with your CEO and senior culture leaders — the same format that turned First Watch into a national CNBC feature.

    Top Most Loved Workplaces® List Eligibility

    Certified companies are eligible for the Top 100 Global, America's Top 100, and themed lists (wellness, parents, career advancement, CEOs, and more).

    Positioning for Broadcast & Media

    When the story fits, BPI works with media partners like CNBC Business Minute to surface segments that highlight culture, growth, and leadership.

    Employer Brand Assets You Can Use

    You leave with the certification, badges, narrative quotes, and culture proof you can deploy across careers pages, social, recruiting, and investor decks.

    See what your company qualifies for

    The process

    From "we have the best culture" to "we can prove it."

    1. 01

      Apply for Certification

      Share your company, headcount, and people strategy. BPI confirms whether you're a fit for the Most Loved Workplace® certification track.

    2. 02

      Employee Feedback & SPARK Analysis

      Your team completes the Love of Workplace Index® Pulse Validation. We run machine-learning comment analysis and benchmark you against certified peers.

    3. 03

      Leadership Interview & Story

      We interview your CEO and culture leaders — the same conversation format CNBC filmed with First Watch. This becomes the backbone of your narrative.

    4. 04

      Certification & List Eligibility

      Companies meeting the criteria are certified Most Loved Workplaces® and become eligible for the Top 100 Global, America's Top 100, and themed lists.

    5. 05

      Media & Visibility Opportunities

      For stories that fit media partner programming, BPI collaborates on broadcast and digital features — using First Watch on CNBC Business Minute as the template.

    It all starts with one decision: raising your hand and seeing if your culture is ready.

    Put your brand forward

    Next interview lineup

    We're on deadline to select the next round.

    BPI is currently scheduling a limited number of culture interviews for upcoming Most Loved Workplaces® lists and media features. If you believe your company has a real, people-first culture you can back up — step forward.

    Tell us who you are

    Time remaining until deadline

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    Application deadline · June 18, 2026

    If you believe your company…

    Then now is the time to step forward.

    • has a real, people-first culture
    • can back it up with how you treat employees and customers
    • wants the kind of national visibility First Watch earned on CNBC

    Faster path

    Not sure yet? Run a free CertCheck eligibility scan first — it tells you in 60 seconds whether your culture data clears the certification threshold.

    Tell us who you are

    We'll route you to the BPI team and confirm next steps within one business day.

    By submitting you agree BPI may contact you about Most Loved Workplace® certification.

    Straight answers

    Common questions, answered.

    Does Most Loved Workplace® certification guarantee a CNBC segment?+

    No. Certification is the foundation — it's how BPI identifies credible, evidence-backed culture stories. From there, we work with media partners to select companies whose stories fit current programming. First Watch is the model for what's possible when the underlying culture is real.

    What data goes into the certification decision?+

    BPI's Love of Workplace Index® (LOWI) measures employee sentiment across five SPARK drivers — Shared Values, Positive Future, Alignment, Respect, and Kindness — combined with machine-learning comment analysis. A minimum of 33% (or 1,000 employees, whichever is lower) must complete the Pulse Validation survey for the company to be eligible.

    Who usually leads this on the company side?+

    Typically a CHRO, Head of People, Head of Communications, CMO, or CEO. The leadership interview pulls in the CEO and one or two senior culture leaders — the conversation becomes the narrative spine that media partners react to.

    How long does the full process take?+

    Most companies move from initial interest to a certification decision in a few weeks, depending on survey turnaround and review cycles. Media positioning is a separate, opportunistic track that runs after certification.

    What does it cost?+

    Pricing scales with company size, geography, and survey scope. The BPI team walks you through it on a short discovery call — there's no obligation to continue if it isn't the right fit.

    Want to see who's already certified?

    Browse the full directory of Most Loved Workplaces® and the live Top 100 lists.

    Certified directory MLW certified companies

    Best Practice Institute

    Best Practice Institute is the research organization behind Most Loved Workplace® certification, the SPARK Model, the Love of Workplace Index™ (LOWI™), and The Workplace Report.

    The Workplace Report

    The Workplace Report is BPI's original workplace culture research and editorial briefing series for CEOs, CHROs, people leaders, talent leaders, and employer-brand teams. It turns BPI's 25 years of research, Most Loved Workplace® certification data, SPARK findings, and current workforce signals into practical analysis leaders can use.

    The report format includes executive summaries, research-backed articles, company examples, methodology notes, and practical implications for retention, hiring, culture, leadership, and employee experience. New research and analysis is published on an ongoing editorial cadence at /workplace-report.