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    BPI Expert Faculty

    Bruce Fern

    President

    Performance Connections International

    Key Takeaways

    • 1.He is the President of Performance Connections International, a consultancy dedicated to leadership and engagement.
    • 2.He is known for his expertise in using employee and customer engagement to drive substantial business improvements.
    • 3.Fern's work emphasizes developing managers who lead with a focus on radical inclusion to build deeply committed teams.
    • 4.He highlights the direct link between engaged employees, enhanced customer satisfaction, and improved business outcomes.

    About Bruce

    Who is Bruce Fern?

    Bruce Fern is the President of Performance Connections International, a consultancy dedicated to leadership and engagement. He is a seasoned business leader with extensive experience in optimizing business, organizational, and people performance across various company sizes, from small enterprises to global corporations. Fern's work emphasizes fostering growth, managing change effectively, and integrating diversity and radical inclusion principles into leadership practices.

    What is Bruce Fern known for?

    Bruce Fern is widely recognized for his profound expertise in employee engagement and customer engagement. His approach involves understanding the intricate dynamics of organizational behavior to drive substantial improvements in these critical areas. He is known for developing managers who can lead with a focus on radical inclusion, creating environments where employees are not only attracted to and inspired by their organization's mission but are also fully involved and deeply committed. His work highlights the direct correlation between engaged employees and enhanced customer satisfaction, ultimately leading to improved business outcomes and competitive advantage.

    What is Bruce Fern's background and experience?

    As President of Performance Connections International, Bruce Fern has dedicated his career to leadership and engagement consulting. He applies a wealth of experience in optimizing performance across the spectrum of business operations—from strategic organizational design to individual people management. His career is marked by a consistent focus on helping businesses navigate complex changes, grow sustainably, and cultivate an inclusive leadership culture. He has shared his insights and methodologies through various platforms, demonstrating a commitment to advancing best practices in talent development and organizational effectiveness.

    What topics does Bruce Fern speak and write about?

    Bruce Fern frequently addresses crucial topics such as employee engagement, customer engagement, and leadership development. He explores how these elements are intertwined with overall business success and revenue generation, particularly in dynamic economic landscapes. His presentations delve into the strategies necessary for retaining customers and fostering employee commitment. He also speaks on organizational dynamics and the evolving role of leadership in creating workplaces that prioritize diversity and inclusion. His discussions often center on practical applications and actionable insights for business leaders seeking to gain a competitive edge through motivated teams and satisfied clientele.

    How does Bruce Fern contribute to the Best Practice Institute?

    Bruce Fern is a valuable contributor to the Best Practice Institute (BPI), where he shares his extensive knowledge through webinars and presentations. He has led insightful sessions on "Leading for Employee Engagement," emphasizing employee engagement's shift from an HR concern to a bottom-line imperative for senior leadership. He has also presented on "Leading for Customer Engagement," highlighting its significance for organizations aiming for competitive advantage. Additionally, Fern has explored "Seven Startling Truths about Employee Engagement, Revenue and the New Economy," demonstrating how businesses can sustain growth and retain customers through strong engagement strategies. His contributions help BPI members and the broader community understand and implement best practices in leadership and organizational development.

    Background & Perspective

    Background

    Bruce Fern is the President of Performance Connections International, a consultancy dedicated to leadership and engagement. A seasoned business leader, he has extensive experience optimizing business, organizational, and people performance in companies of all sizes. Fern's career is marked by a consistent focus on helping businesses navigate complex changes, achieve sustainable growth, and cultivate inclusive leadership cultures.

    Areas of Expertise

    Bruce Fern is widely recognized for his profound expertise in employee engagement and customer engagement. His approach involves understanding the intricate dynamics of organizational behavior to drive substantial improvements. He is known for developing managers who can lead with a focus on radical inclusion, creating environments where employees are not only inspired by their organization’s mission but are also fully involved and deeply committed. His work highlights the direct correlation between engaged employees and enhanced customer satisfaction, ultimately leading to improved business outcomes and competitive advantage. His specialties include:

    • Employee Engagement
    • Customer Engagement
    • Organizational Optimization
    • People Optimization
    • Leadership Development
    • Change Management
    • Business Growth
    • Radical Inclusion

    Topics Covered

    Bruce Fern frequently speaks and writes about the crucial link between employee engagement, customer engagement, and overall business success. He explores how these elements intertwine with revenue generation, particularly in dynamic economic landscapes. His presentations and writings offer practical strategies for retaining customers, fostering employee commitment, and understanding the evolving role of leadership in creating diverse and inclusive workplaces.

    Contributions to the Best Practice Institute

    As a contributor to the Best Practice Institute (BPI), Bruce Fern shares his expertise through webinars and presentations. He has led sessions on "Leading for Employee Engagement," "Leading for Customer Engagement," and "Seven Startling Truths about Employee Engagement, Revenue and the New Economy," providing BPI members with actionable insights on leadership and organizational development.

    Areas of Expertise

    Employee EngagementCustomer EngagementOrganizational OptimizationPeople OptimizationLeadership DevelopmentChange ManagementBusiness GrowthRadical Inclusion

    Research Topics

    LeadershipOrganizational DevelopmentHuman ResourcesChange Management

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    Frequently asked questions

    Best Practice Institute

    Best Practice Institute is the research organization behind Most Loved Workplace® certification, the SPARK Model, the Love of Workplace Index™ (LOWI™), and The Workplace Report.

    The Workplace Report

    The Workplace Report is BPI's original workplace culture research and editorial briefing series for CEOs, CHROs, people leaders, talent leaders, and employer-brand teams. It turns BPI's 25 years of research, Most Loved Workplace® certification data, SPARK findings, and current workforce signals into practical analysis leaders can use.

    The report format includes executive summaries, research-backed articles, company examples, methodology notes, and practical implications for retention, hiring, culture, leadership, and employee experience. New research and analysis is published on an ongoing editorial cadence at /workplace-report.