About Laura
Laura Feng is an expert faculty member at the Best Practice Institute, specializing in PR and communications to help companies develop standout brand positioning and compelling narratives.
Who is Laura Feng?
Laura Feng is a distinguished expert in public relations and communications, bringing over 25 years of experience to the field. As a faculty member at the Best Practice Institute (BPI), she guides organizations in crafting potent storylines that enhance brand awareness and actively engage target audiences within a constantly evolving communication landscape.
Her expertise spans traditional media, social media, and direct communications, demonstrating a comprehensive understanding of how to build and maintain a strong brand presence. Feng is recognized for her ability to transform complex ideas into clear, impactful messages that resonate with diverse audiences.
Quick facts about Laura Feng
| Role | Expert Faculty Member |
| Company | Best Practice Institute |
| Expertise | PR, Communications, Brand Positioning, Narrative Development |
| Notable for | Crafting compelling storylines for established and emerging brands |
| BPI affiliation | Expert Faculty member |
What is Laura Feng known for?
- Brand Positioning and Storytelling: Developing unique brand positioning and compelling narratives that capture attention and foster audience engagement.
- Strategic Communications Expertise: Guiding companies through today's complex communications environment, leveraging both traditional and digital media channels.
- Working with Diverse Organizations: Collaborating with a range of clients from large, established corporations to innovative emerging organizations.
- Journalistic Approach to Content: Applying a background in journalism to create impactful content across various formats, including blogs, bylines, infographics, and video.
- Market Redefinition and Leadership Establishment: Assisting companies in redefining their markets or solidifying their leadership positions through strategic communication.
What is Laura Feng's background and experience?
Laura Feng's career in PR and communications spans more than 25 years, marked by a consistent focus on helping companies shape their public perception and engage effectively with their stakeholders. Her early career roots in journalism provided a strong foundation for her expertise in narrative construction and media engagement. This background enables her to strategize content that transcends typical corporate messaging, making it newsworthy and relatable.
Throughout her extensive career, Feng has lent her expertise to a wide array of notable clients, including established names like LoJack and divisions of Xerox, as well as innovative companies such as CRICO Strategies, 1366 Technologies, Globoforce, and Hall & Stewart. Her work with these diverse organizations underscores her versatility and ability to adapt communication strategies to various industries and business objectives.
What topics does Laura Feng speak and write about?
Laura Feng focuses on the critical role of strategic communications in modern business, particularly emphasizing how companies can develop a distinctive voice and narrative in a cluttered media landscape. She explores the art of crafting compelling storylines that not only build brand awareness but also create deep engagement with target audiences.
Her insights cover how to leverage various communication channels—from traditional media relations to social media and direct outreach—to achieve maximum impact. Feng also addresses the importance of adapting communication strategies for both established global brands and agile, emerging enterprises, ensuring their messages resonate and drive growth.
How does Laura Feng contribute to the Best Practice Institute?
As an Expert Faculty member, Laura Feng brings her extensive experience and deep understanding of PR and communications to the Best Practice Institute (BPI) community. She is instrumental in providing BPI members with the knowledge and tools necessary to excel in strategic communication, a key component of fostering a Most Loved Workplace®.
Feng's contributions support BPI's mission to identify and disseminate best practices in organizational leadership and culture. By sharing her expertise in brand positioning and narrative development, she helps leaders communicate their vision effectively, engage their internal and external stakeholders, and ultimately build organizations that thrive through strong, clear, and authentic messaging. Her work aligns with the SPARK Model by empowering leaders to inspire and connect through powerful storytelling.
Where can you learn more from Laura Feng?
Further insights from Laura Feng can be explored through her expert profile on the Best Practice Institute website. Her contributions provide valuable guidance on communication strategies for leaders and organizations aiming to enhance their brand presence and audience engagement.