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    BPI Expert Faculty

    Paul Gillin

    Senior Editor at SiliconANGLE, Expert Faculty at Best Practice Institute

    SiliconANGLE

    Key Takeaways

    • 1.Paul Gillin is an expert in B2B social media and digital marketing, having authored five books and over 300 articles on the topic.
    • 2.As a Senior Editor at SiliconANGLE, he provides in-depth analysis of enterprise IT and cloud infrastructure.
    • 3.He advocates for a strategy-first approach, urging marketers to adopt a publisher mindset before selecting tools.
    • 4.With over 23 years in tech journalism, he held leadership roles at TechTarget and Computerworld.

    About Paul

    Who is Paul Gillin?

    Paul Gillin is an expert in social media and digital marketing, particularly for business-to-business (B2B) companies. He is a prolific author, having written five books and over 300 articles focusing on online communities and social media marketing. Gillin is also a Senior Editor for Wikibon’s micro-analysis team at SiliconANGLE, bringing a deep understanding of enterprise IT and cloud infrastructure to his analysis.

    Throughout his career, Gillin has emphasized the importance of strategic thinking over tool selection in media, advocating for marketers and corporate executives to adopt a publisher's mindset. He believes that a strong strategy should always drive the choice of social media platforms and content approaches, rather than simply embracing new technologies without a clear objective.

    What is Paul Gillin known for?

    Paul Gillin is widely recognized for his expertise in applying social media and digital marketing principles effectively within the B2B landscape. He is known for his ability to translate complex digital trends into actionable strategies for businesses, helping them to build meaningful online presences and engage effectively with their target audiences. His work is characterized by a practical, results-oriented approach that prioritizes understanding markets and customers before developing content and communication strategies.

    Gillin is also known for his extensive contributions to tech journalism, with a career spanning over two decades in the field. This background provides him with a unique perspective on the evolution of digital communication and its impact on businesses. He leverages this experience to guide organizations in selecting compelling content, creating engaging narratives, and ultimately fostering strong online communities.

    What is Paul Gillin's background and experience?

    Paul Gillin holds a bachelor’s degree in journalism, which laid the foundation for his distinguished career in media and marketing. He spent 23 years in tech journalism, holding prominent positions such as founding editor-in-chief of TechTarget, where he grew the editorial team significantly, and editor-in-chief and executive editor of Computerworld. Earlier in his career, he covered major technology firms like IBM, Microsoft, Borland, and Lotus for Ziff Davis.

    Beyond his journalistic endeavors, Gillin established Paul Gillin Communications as an independent consultant, dedicated to social media marketing. His expertise led him to author five influential books on online communities and social media marketing, including "The New Influencers" (2007), "Secrets of Social Media Marketing" (2008), "Social Marketing to the Business Customer" (co-authored with Eric Schwartzman, 2011), and "Attack of the Customers" (co-authored with Greg Gianforte, 2012). He has also contributed more than 300 articles to various publications. Gillin is a Senior Research Fellow at the Society for New Communications Research and has served on the Procter & Gamble Digital Advisory Board.

    What topics does Paul Gillin speak and write about?

    Paul Gillin

    Background & Perspective

    Background

    Paul Gillin has a distinguished career in media and marketing, rooted in his bachelor’s degree in journalism. He spent 23 years in tech journalism, holding prominent roles such as the founding editor-in-chief of TechTarget and the editor-in-chief and executive editor of Computerworld. Currently, he serves as a Senior Editor for SiliconANGLE, contributing to Wikibon’s micro-analysis team.

    Beyond his work in journalism, Gillin founded Paul Gillin Communications, an independent consultancy focused on social media marketing. He is a Senior Research Fellow at the Society for New Communications Research and has served on the Procter & Gamble Digital Advisory Board.

    Areas of Expertise

    Paul Gillin is an authority on social media and digital marketing, with a particular focus on the business-to-business (B2B) sector. He is known for translating complex digital trends into actionable strategies that help businesses build a meaningful online presence. His approach emphasizes understanding markets and customers as the foundation for developing effective content and communication. His specialties include:

    • B2B Social Media
    • Content Strategy
    • Digital Marketing
    • Market Research
    • Online Community Building
    • Social Media Training
    • Tech Journalism
    • Enterprise IT

    Authorship and Thought Leadership

    Gillin is a prolific author who has made significant contributions to the fields of social media and marketing. He has written five books and over 300 articles. His books include:

    • The New Influencers (2007)
    • Secrets of Social Media Marketing (2008)
    • Social Marketing to the Business Customer (co-authored with Eric Schwartzman, 2011)
    • Attack of the Customers (co-authored with Greg Gianforte, 2012)

    He emphasizes the importance of strategic thinking over tool selection, advocating for executives and marketers to adopt a publisher's mindset to create compelling narratives and foster strong online communities.

    Areas of Expertise

    B2B Social MediaContent StrategyDigital MarketingMarket ResearchOnline Community BuildingSocial Media TrainingTech JournalismEnterprise IT

    Research Topics

    Digital TransformationMarketing & SalesLeadership Development

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