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    BPI Expert Faculty

    Viveka von Rosen

    CEO, LinkedIn Expert & Digital Branding Strategist

    Linked Into Business

    Key Takeaways

    • 1.She is an internationally recognized authority on LinkedIn strategies and digital personal branding.
    • 2.She is the author of the best-selling book, "LinkedIn Marketing: An Hour a Day."
    • 3.She has trained over 90,000 individuals on how to use LinkedIn for business outcomes.
    • 4.As CVO at Vengreso, she helps B2B companies and executives with digital sales and personal branding.

    About Viveka

    Who is Viveka von Rosen?

    Viveka von Rosen is an internationally recognized authority on LinkedIn strategies and digital personal branding, often referred to as the "LinkedIn Expert." As an expert faculty member at the Best Practice Institute (BPI), she shares her extensive knowledge to help individuals and organizations succeed in the digital landscape. She serves as the Chief Visionary Officer (CVO) at Vengreso, the CEO of Linked Into Business, and is a co-founder of LinkedProspecting and Vengreso’s FlyMSG software. Her work focuses on empowering B2B companies and executives to effectively utilize LinkedIn for enhanced business outcomes, digital sales, and robust personal branding.

    What is Viveka von Rosen known for?

    Viveka von Rosen is best known for her deep expertise in LinkedIn marketing and sales. She is the author of the best-selling book LinkedIn Marketing: An Hour a Day, which has solidified her reputation as a leading voice in the field. Her influence extends to hosting the largest LinkedIn chat on Twitter and co-moderating LinkedStrategies, which is recognized as the largest LinkedIn strategy group on LinkedIn. She has trained over 90,000 individuals through various seminars, webinars, and workshops, building a vast network that includes over 30,000 first-level connections and 38 million people on LinkedIn, alongside more than 56,000 Twitter followers. Her ability to translate complex digital strategies into actionable insights has made her a highly sought-after speaker and consultant.

    What is Viveka von Rosen's background and experience?

    Viveka von Rosen has built a distinguished career at the intersection of technology, training, and business strategy. She successfully developed a six-figure LinkedIn training firm and subsequently a seven-figure training and consulting firm. Her entrepreneurial spirit led her to co-found Vengreso’s FlyMSG, a software designed to streamline communication. Throughout her career, she has worked with senior leaders and Fortune 500 teams, establishing a global brand. She has been cited in numerous publications, underscoring her status as a top social media influencer. Her professional journey includes guiding accomplished women, particularly those aged 50 and above, through career transitions and into new ventures by leveraging technology and their extensive experience to build visible authority and successful businesses.

    What topics does Viveka von Rosen speak and write about?

    Viveka von Rosen’s primary focus areas include LinkedIn marketing and sales, digital personal branding, and social media influence. She regularly addresses topics such as B2B sales leadership, authentic leadership, and post-executive coaching. Her discussions often provide practical guidance on how to optimize LinkedIn profiles, develop effective social selling strategies, and build a strong online presence. She also explores the impact of AI on digital strategies and how professionals can adapt to evolving technological landscapes. Through her writing and speaking engagements, she emphasizes the importance of clear business models, strong positioning, and practical tech fluency for sustained success in today's digital world.

    How does Viveka von Rosen contribute to the Best Practice Institute?

    As an expert faculty member at the Best Practice Institute, Viveka von Rosen brings her comprehensive knowledge of LinkedIn strategies and digital marketing to BPI’s extensive resources. She contributes to discussions and provides insights on topics relevant to organizational development, leadership development, coaching, and self-development. Her contributions aim to equip BPI members with the tools and strategies necessary to enhance their professional profiles, improve their digital engagement, and achieve their business objectives. Through her expertise, BPI members gain access to best practices in leveraging social media platforms for learning, development, and strategic growth.

    Background & Perspective

    Background

    Viveka von Rosen is an internationally recognized authority on LinkedIn strategies and digital personal branding. Her career includes founding a six-figure LinkedIn training firm that grew into a seven-figure consulting business. She is the Chief Visionary Officer (CVO) at Vengreso, CEO of Linked Into Business, and a co-founder of both LinkedProspecting and the FlyMSG software. Ms. von Rosen has been cited in numerous publications as a top social media influencer and has trained over 90,000 professionals. Her work often focuses on guiding accomplished women over 50 through career transitions by leveraging technology to build visible authority.

    Areas of Expertise

    Ms. von Rosen's expertise centers on empowering B2B companies and executives to effectively use LinkedIn. Her core specialties include:

    • LinkedIn Marketing and Sales
    • Digital Personal Branding
    • B2B Sales Leadership
    • Social Selling and Social Media Influence
    • Authentic Leadership
    • Post-Executive Coaching

    Topics Covered

    As a speaker and writer, Viveka von Rosen addresses practical strategies for building a strong online presence and achieving business goals. Her topics include optimizing LinkedIn profiles, developing effective social selling techniques, the impact of AI on digital strategies, and the importance of clear business models and tech fluency for professional success.

    BPI Faculty Contribution

    As an expert faculty member at the Best Practice Institute, Ms. von Rosen contributes her extensive knowledge of LinkedIn and digital marketing. She provides insights on leadership development, coaching, and self-development, equipping BPI members with best practices for using social media for strategic growth and enhanced professional engagement.

    Areas of Expertise

    LinkedIn MarketingDigital Personal BrandingB2B Sales LeadershipSocial Media InfluenceAuthentic LeadershipPost-Executive CoachingSocial Selling

    Research Topics

    Learning & DevelopmentLeadership DevelopmentCoachingSelf Development

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