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    Orvel Ray Wilson

    Award-Winning Speaker & Executive Speech Coach

    The Guerrilla Group, Inc.

    Key Takeaways

    • 1.He is known for pioneering 'Guerrilla Selling' and co-authoring the best-selling Guerrilla Marketing book series.
    • 2.An award-winning speaker, he was named "Speaker of the Year" by Meeting Professionals International in 2001.
    • 3.He holds the Certified Speaking Professional (CSP) and Certified Executive Coach (CEC) credentials.
    • 4.Wilson provides audiences with unconventional yet effective tactics for sales, marketing, and negotiation.

    About Orvel

    Who is Orvel Ray Wilson?

    Orvel Ray Wilson is an award-winning speaker, executive speech coach, and best-selling author recognized for his expertise in "Guerrilla Sales & Marketing." With a career spanning over three decades, he has guided countless professionals and organizations in developing and delivering impactful messages that contribute to business expansion. His methodology centers on unconventional yet highly effective tactics for sales, marketing, and negotiation, earning him international acclaim as a leading authority in his field.

    What is Orvel Ray Wilson known for?

    Orvel Ray Wilson is widely recognized for his pioneering work in "Guerrilla Selling" and "Guerrilla Marketing," co-authoring multiple best-selling books in the acclaimed Guerrilla Marketing series. His first book, Guerrilla Selling, published in 1991, established him as an innovator in sales and marketing strategies. He is also celebrated as a highly skilled professional speaker, a distinction he has held since 1980. His programs, which focus on practical and unconventional business tactics, have garnered standing ovations and positive reviews globally. Wilson's exceptional speaking prowess led to his recognition as "Speaker of the Year" by Meeting Professionals International in 2001. He has consistently ranked among the world's "Top 5 Sales Speakers" in international internet polls for five consecutive years and was voted one of America's Top 5 Sales and Marketing Speakers in both 2010 and 2011.

    What is Orvel Ray Wilson's background and experience?

    Orvel Ray Wilson's extensive career as a full-time professional speaker began in 1980. He has since led over a thousand large-audience seminars, custom training events, and on-site workshops across the United States, Europe, and Australia. As a Senior Partner in The Guerrilla Group, Inc., he was instrumental in building a multi-million-dollar seminar company. Wilson holds the Certified Speaking Professional (CSP) credential, the highest earned certification in the speaking industry, which he received in 1997. He is also a Certified Executive Coach (CEC). His educational contributions include teaching management development programs for the University of Colorado and the University of Denver, and creating business courses for institutions such as Harbridge House, the University of Toledo, the Spring Institute for International Studies, and Australia's Canberra College of Advanced Education. In 1986, he became one of CareerTrack's top touring speakers and was a founding member and former president of the Colorado Chapter of the National Speakers Association.

    What topics does Orvel Ray Wilson speak and write about?

    Orvel Ray Wilson specializes in a broad range of topics centered around sales, marketing, and negotiation. His signature programs and writings delve into unconventional and effective strategies for business growth. Key topics include "Guerrilla Selling," "Guerrilla Marketing," "Guerrilla Trade Show Selling," "Guerrilla TeleSelling," "Guerrilla Negotiating," "Guerrilla Retailing," "Customer Service Excellence," "Guerrilla Presentation Skills," and "Managing Multiple Demands." He provides actionable tactics for sales teams to increase sales at higher prices, overcome price barriers, and drive top-line revenue. His approach emphasizes practical, content-rich presentations designed to entertain, educate, and empower professionals to discover, develop, and deliver their unique messages.

    How does Orvel Ray Wilson contribute to the Best Practice Institute?

    Orvel Ray Wilson contributes his extensive expertise to the Best Practice Institute by sharing his insights on sales, marketing, and negotiation strategies. He presented the webinar "Guerrilla Selling: Overcoming Price Barriers" for BPI, where he addressed the critical business challenge of cutting prices to secure sales. In this session, Wilson equipped participants with tactics to navigate price objections and maintain profitability, underscoring his commitment to helping professionals enhance their sales effectiveness without resorting to business-damaging discounts. His contributions align with BPI's mission to provide best practices for organizational and individual development, particularly in the areas of sales excellence and strategic business growth.

    Background & Perspective

    Background

    Orvel Ray Wilson is an award-winning speaker and executive speech coach with a career as a full-time professional speaker that began in 1980. As a Senior Partner in The Guerrilla Group, Inc., he helped build a multi-million-dollar seminar company. He holds the Certified Speaking Professional (CSP) credential, the highest earned certification in the speaking industry, and is a Certified Executive Coach (CEC). Wilson has taught management development for the University of Colorado and the University of Denver and was a founding member and past president of the Colorado Chapter of the National Speakers Association.

    Areas of Expertise

    Wilson is recognized globally for his expertise in "Guerrilla Sales & Marketing." He is the co-author of several best-selling books in the Guerrilla Marketing series, with his first, Guerrilla Selling (1991), establishing him as an innovator in the field. His methodology focuses on unconventional yet highly effective tactics for sales, marketing, and negotiation. For his work, he has consistently been ranked among the world's "Top 5 Sales Speakers" in international polls and was named "Speaker of the Year" by Meeting Professionals International in 2001.

    Topics Covered

    Orvel Ray Wilson speaks, writes, and consults on a range of topics designed to drive business growth. His signature subjects include "Guerrilla Selling," "Guerrilla Marketing," "Guerrilla Trade Show Selling," "Guerrilla Negotiating," and "Customer Service Excellence." He provides actionable tactics for sales teams to increase sales at higher prices and overcome price objections. For the Best Practice Institute, he presented the webinar "Guerrilla Selling: Overcoming Price Barriers," equipping participants with strategies to maintain profitability without discounting.

    Areas of Expertise

    Guerrilla SalesGuerrilla MarketingNegotiationSales TrainingPublic SpeakingExecutive CoachingBusiness DevelopmentTrade Show Selling

    Research Topics

    Sales & MarketingBusiness StrategyLeadership DevelopmentCommunication Skills

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