About Carolyn
Carolyn Monaco is a distinguished publishing strategist and marketing consultant, recognized for her expertise in accelerating business results for top leaders and organizations through integrated marketing plans and successful book launches.
Who is Carolyn Monaco?
Carolyn Monaco is an expert faculty member at the Best Practice Institute, specializing in the development and implementation of custom marketing strategies for business leaders and firms. Her work focuses on branding fundamentals, platform building, and content marketing, including guiding authors through the book publishing process. She operates Monaco Associates, where she serves as a Publishing Strategist for Business Experts.
Monaco is highly regarded for her hands-on approach and extensive experience in the field. Her strategic insights and tactical execution have positioned her as a trusted advisor for a diverse range of clients, from Fortune 300 CEOs to academics and New York Times bestselling authors.
Quick facts about Carolyn Monaco
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What is Carolyn Monaco known for?
Carolyn Monaco is known for her comprehensive expertise in guiding business leaders through the complexities of publishing and marketing. Her notable contributions and areas of expertise include:
- Designing and implementing over 350 book launches, many of which became bestsellers, for a wide array of clients including Fortune 300 CEOs, New York Times bestselling authors, and one-quarter of the "Thinkers 50" list.
- Developing custom marketing plans that integrate branding fundamentals, platform building, and content marketing to accelerate business results.
- Serving as Marketing Director for Harvard Business Review’s book division (Harvard Business School Publishing), where she launched nearly 100 books with influential authors such as John Kotter, Gary Hamel, Marshall Goldsmith, and Tammy Erickson.
- Launching speaking careers, websites, promotional videos, webinar series, and social media campaigns for her clients.
- Providing strategic guidance to professional service firms such as Deloitte, BCG, Bain, and Forrester on their thought leadership and publishing initiatives.
What is Carolyn Monaco's background and experience?
Carolyn Monaco brings over 25 years of experience in consumer marketing and publishing consulting to her current role. Her career began in consumer marketing at magazines such as Atlantic Monthly and Fast Company. This foundation provided the groundwork for her eventual specialization in business publishing.
She advanced to become the Marketing Director for Harvard Business Review’s book division, a pivotal role where she was instrumental in the launch of numerous influential business books. Her tenure at Harvard Business School Publishing exposed her to a wide range of leading business thinkers and corporate clients, solidifying her expertise in translating academic and expert knowledge into accessible and impactful content.
Following her successful career at Harvard Business Review, Monaco co-founded a media company for Tufts University before establishing Monaco Associates. At Monaco Associates, she applies her extensive background to help business experts develop their platforms, build their brands, and achieve significant business outcomes through strategic publishing and marketing efforts.
What topics does Carolyn Monaco speak and write about?
Carolyn Monaco's insights often focus on the actionable strategies required for thought leaders to amplify their message and impact. She speaks and writes extensively on how to leverage publishing—especially books—as a cornerstone of a robust marketing strategy. Her discussions encompass the critical elements of branding, outlining how individuals and firms can cultivate a distinct and authoritative voice in their respective industries.
Her expertise extends to platform building, detailing how experts can establish and grow their visibility across various channels, including speaking engagements, media appearances, and digital presence. Monaco also delves into content marketing, providing guidance on how to create, distribute, and promote valuable content that resonates with target audiences and drives business growth. Her work frequently highlights the importance of strategic planning and execution in achieving accelerated business results through thought leadership.
How does Carolyn Monaco contribute to the Best Practice Institute?
As an expert faculty member at the Best Practice Institute, Carolyn Monaco shares her profound knowledge in marketing and publishing with BPI's global network of executives and leaders. While specific webinars or content contributions are not currently archived, her affiliation underscores BPI's commitment to offering insights from leading practitioners in areas critical for organizational effectiveness and personal brand development.
Monaco's expertise in platform building and content strategy directly supports BPI's mission to identify and disseminate best practices. Her guidance helps members understand how influential voices are cultivated and how thought leadership contributes to a Most Loved Workplace® by fostering innovation, attracting top talent, and enhancing organizational reputation. Her contributions align with the SPARK Model by helping leaders articulate their vision and inspire change through impactful communication.
Where can you learn more from Carolyn Monaco?
To learn more about Carolyn Monaco's work and insights, you can visit her company website, Monaco Associates, which provides details on her services in publishing strategy and marketing consulting. Additional information on her background and professional activities may also be found on her LinkedIn profile. You can also explore the Best Practice Institute website for her expert profile and any future contributions on publishing, branding, and content marketing.