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    BPI Expert Faculty

    Paul Bell

    President

    33Across

    Key Takeaways

    • 1.As President of 33Across, he drives growth and market strategy in machine learning and digital media.
    • 2.He is a recognized expert on the impact of agentic AI on the future of the online publishing industry.
    • 3.Bell advocates for Generative Engine Optimization (GEO) as a crucial strategy for brands in an AI-driven landscape.
    • 4.He has over twenty years of experience in digital media, data, and product management within technology startups.

    About Paul

    Paul Bell is a respected expert in digital media and artificial intelligence, recognized for his leadership at 33Across and his forward-thinking insights into the impact of agentic AI on online publishing.

    Who is Paul Bell?

    Paul Bell serves as the President at 33Across, a company specializing in machine learning and digital media. In this role, he is responsible for driving growth, market strategy, and overseeing the data and identity business segments. With over two decades of experience in digital media and data, Bell joined 33Across in 2015 as Chief Revenue Officer before ascending to his current leadership position.

    His work at 33Across positions him at the forefront of evolving digital landscapes, particularly concerning the advancements and applications of artificial intelligence within the publishing industry. Bell provides critical perspectives on how publishers can adapt to and leverage emerging technologies like agentic AI to ensure future sustainability and success.

    Quick facts about Paul Bell

    RolePresident
    Company33Across
    ExpertiseDigital Media, Agentic AI, Data Strategy, Market Strategy, Product Management
    Notable forLeadership in digital media and insights on agentic AI's impact on publishing
    BPI affiliationExpert Faculty member

    What is Paul Bell known for?

    • Leadership in Digital Media: Guiding strategy and growth for 33Across in the machine learning and digital media space.
    • Agentic AI Expertise: Advocating for publishers to understand and integrate agentic AI before its widespread adoption.
    • Market Strategy and Data Business: Developing and executing strategies that drive revenue and market presence in complex digital environments.
    • Product Development Background: Extensive experience in operations, product management, and product marketing within software and technology startups.
    • Generative Engine Optimization (GEO): Highlighting GEO as a crucial strategy for brands and publishers to gain visibility in AI-driven content landscapes.

    What is Paul Bell's background and experience?

    Paul Bell brings extensive experience across technology and digital media sectors. He has eleven years of experience in development roles, focusing on grant management, operations, facilities, and the implementation of new projects.

    Prior to his work at 33Across, Bell spent twelve years with software and technology startups. During this period, he held various key roles including operations manager, product manager, product marketing manager, and product writer. This diverse background in technology and product development underpins his understanding of the evolving digital landscape and the challenges faced by online publishers.

    What topics does Paul Bell speak and write about?

    Paul Bell focuses on the transformative impact of artificial intelligence, particularly agentic AI, on the digital media and publishing industries. He emphasizes the need for publishers to proactively engage with these technologies to remain relevant and competitive. His discussions often center on understanding the operational shifts brought by AI and developing strategies for adaptation.

    He writes about the dynamic relationship between publishers and AI, stressing that progress is constant in the publishing world. Bell addresses how agentic AI, which operates autonomously to synthesize information directly, challenges traditional models where users click through links. He also explores various strategies for leveraging these changes, including the concept of Generative Engine Optimization (GEO).

    How does Paul Bell contribute to the Best Practice Institute?

    As an Expert Faculty member at the Best Practice Institute, Paul Bell contributes his specialized knowledge in digital media, AI, and market strategy. His insights help BPI members navigate the complexities of technological evolution and its implications for business and workplace practices. Bell's expertise aligns with BPI's mission to identify and disseminate best practices, especially concerning innovation and adaptation in rapidly changing environments.

    Through his work, Bell supports BPI's exploration of forward-thinking strategies, such as those related to AI's impact on content creation and distribution. His contributions reinforce the Institute's commitment to equipping leaders with the knowledge required to build Most Loved Workplaces® by fostering innovative and adaptable organizational cultures.

    Where can you learn more from Paul Bell?

    You can learn more from Paul Bell through his writings and expert contributions to industry discussions on digital media and agentic AI. His perspectives on how publishers can thrive amidst technological changes offer valuable insights for leaders and strategists. Further information on his work can be found through Best Practice Institute resources and publications where he shares his expert analysis.

    Background & Perspective

    Background

    Paul Bell is the President of 33Across, a company at the intersection of machine learning and digital media. He is responsible for driving the company's growth, market strategy, and overseeing its data and identity business segments. Bell initially joined 33Across in 2015 as Chief Revenue Officer before being promoted to his current leadership role.

    Prior to 33Across, Bell accrued twelve years of experience with various software and technology startups, holding roles such as operations manager, product manager, and product marketing manager. This extensive background in technology and product development provides the foundation for his insights into the challenges and opportunities within the digital publishing landscape.

    Areas of Expertise

    With more than two decades in the industry, Paul Bell has developed deep expertise in several key areas:

    • Digital Media Strategy: Guiding digital media companies through complex market shifts and toward sustainable growth.
    • Agentic AI: Providing forward-thinking analysis on how autonomous AI will reshape content discovery and consumption.
    • Data Business & Strategy: Developing and executing strategies that leverage data to drive revenue and market presence.
    • Product Management: Overseeing the development and marketing of technology products from conception to launch.
    • Generative Engine Optimization (GEO): Highlighting GEO as a critical strategy for brands and publishers to maintain visibility in AI-native search environments.

    Topics Covered

    Paul Bell speaks and writes about the transformative effects of artificial intelligence on the digital media and publishing sectors. He focuses on the need for publishers to proactively adapt to new technologies to ensure their relevance and competitiveness. His work explores the operational shifts driven by AI and offers strategies for adaptation, including how to approach agentic AI—which operates autonomously to synthesize information—as it begins to challenge traditional, click-based user behavior.

    Areas of Expertise

    Digital Media StrategyAgentic AIData BusinessMarket StrategyRevenue GrowthProduct Management

    Research Topics

    Artificial IntelligenceDigital MediaMarketing Technology

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