About Lisa
Who is Lisa Earle McLeod?
Lisa Earle McLeod is a globally recognized thought leader, keynote speaker, executive advisor, and author. She is the founder of McLeod & More, a consulting firm specializing in sales leadership and strategy. McLeod is best known for introducing the "Noble Purpose" framework, a concept that helps organizations define and articulate their positive impact on customers to drive both revenue and employee engagement.
What is Lisa Earle McLeod known for?
Lisa Earle McLeod is primarily known for developing and popularizing the "Noble Purpose" concept. This framework emphasizes that organizations thrive when they clearly understand and communicate the positive difference they make in their customers' lives. McLeod's Noble Purpose approach guides businesses in defining their purpose, sharing their foundational story, and actively integrating customer experiences into their organizational culture. She advises leaders to align their decisions with the impact they have on people and customers, fostering a purpose-driven environment that elevates both sales performance and overall leadership effectiveness.
She is also a prolific author, with five books to her credit. Her best-selling books, Selling with Noble Purpose and Leading with Noble Purpose, have been instrumental in transforming how businesses approach sales and leadership by shifting the focus from purely transactional goals to a deeper, purpose-driven engagement. Other works include Forget Perfect.
What is Lisa Earle McLeod's background and experience?
Lisa Earle McLeod's career is rooted in sales and leadership, evolving into a distinguished career as a strategic consultant and advisor to a diverse range of companies. Through her firm, McLeod & More, she provides expert guidance on sales leadership and strategic development. Her client roster includes global organizations such as SalesLoft, Roche, and Dave & Buster's, where she applies her Noble Purpose methodology to enhance sales performance and leadership capabilities.
McLeod is a sought-after keynote speaker, having delivered presentations for prominent organizations like Apple, Pfizer, and Hootsuite around the world. Her insights have been featured across various media platforms, and she contributes articles on purpose-driven leadership to publications such as Physician Leaders. She has also been a guest on numerous podcasts, including "Leading with Noble Purpose" with Mike Robbins and the EntreLeadership Podcast, discussing her books and framework.
What topics does Lisa Earle McLeod speak and write about?
Lisa Earle McLeod's expertise spans several critical business areas, primarily focusing on sales leadership, organizational purpose, and self-development. She speaks and writes extensively on how leaders can articulate and embed a "Noble Purpose" within their organizations to inspire their teams and significantly improve customer outcomes. Her discussions often center on understanding what an organization stands for and why it exists, moving beyond traditional sales metrics to encompass a broader impact on customers and employees.
Her content frequently addresses how mindsets, communication, and behaviors can profoundly influence business results. She explores the cultural impact of language and interactions within a company, and how authenticity in leadership can drive stronger engagement and better performance. Topics include resolving conflicts, embracing paradoxes in leadership (such as being both fast and thorough, or tough and compassionate), and fostering environments where individuals can bring their whole selves to work. McLeod provides actionable strategies for leaders to create cultures that are purpose-driven and customer-centric.
How does Lisa Earle McLeod contribute to the Best Practice Institute?
Lisa Earle McLeod contributes her expertise to the Best Practice Institute by sharing her insights on leadership and self-development. She has presented on topics pertinent to BPI's mission of fostering effective leadership and organizational growth. One such contribution includes her participation in discussions on "The Surprisingly Simple Secret to Resolving Conflicts Large and Small," where she explores the ability of leaders to embrace paradoxes—such as being fast and thorough, creative and disciplined, or short-term and long-term focused—as a key to effective conflict resolution and leadership. Her work aligns with BPI's emphasis on leadership development and continuous personal and professional growth.