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    BPI Expert Faculty

    Deborah Dumaine

    Pioneer in Business Writing & Leadership Communication

    Better Communications (now owned by Ariel)

    Key Takeaways

    • 1.She pioneered methodologies to improve clarity and strategy in business writing, especially email.
    • 2.She founded the learning company Better Communications, which was acquired by Ariel in 2016.
    • 3.She is the author of the best-selling book *Write to the Top: Writing for Corporate Success*.
    • 4.As a coach for startups at BPI, she draws on her experience as a successful small business owner.

    About Deborah

    Who is Deborah Dumaine?

    Deborah Dumaine is a respected authority in business writing and leadership communication, with over 35 years dedicated to helping organizations improve their written correspondence. Known for her pioneering work in the field, she has developed methodologies that enhance clarity, strategy, and overall effectiveness in business communications, especially within the context of email. Dumaine also serves as a coach for startups, drawing on her extensive experience in running a small business to provide valuable insights and a vital "sounding board" for entrepreneurs.

    What is Deborah Dumaine known for?

    Deborah Dumaine is widely recognized as a pioneer in improving business writing quality and strategy. Her expertise lies in transforming written communication into a powerful tool for leadership, enabling individuals to communicate more effectively, manage change, and achieve desired outcomes. She is particularly adept at addressing common pitfalls in business writing, such as unclear requests, multi-topic emails, and inappropriate tone, providing actionable strategies to avoid communication blunders.

    Dumaine is also known for her role as the founder and president of Better Communications, a learning company that specialized in business and leadership writing training. This company, established in Lexington, Massachusetts, was acquired by Ariel in 2016, a testament to the enduring value and effectiveness of her methodologies. Her work has positioned her as a go-to expert for organizations seeking to elevate their communication standards globally.

    What is Deborah Dumaine's background and experience?

    With more than three decades of experience, Deborah Dumaine has a rich background in addressing corporate writing needs. She founded and led Better Communications, a company dedicated to providing training in business and leadership writing. Under her guidance, Better Communications developed globally acknowledged methodologies that emphasized the practical application of effective writing principles. The success of her company culminated in its acquisition by Ariel in 2016.

    Her foundational work in the field is underscored by her authorship of the best-selling book, Write to the Top: Writing for Corporate Success, published by Random House in 1983. This publication solidified her reputation as a leading voice in business communication. Furthermore, her experience as a small business owner provides her with a unique perspective, which she leverages in her coaching roles, particularly with startups and entrepreneurs.

    What topics does Deborah Dumaine speak and write about?

    Deborah Dumaine’s speaking and writing focus primarily on using business writing as a critical leadership tool. She explores how daily written communications, especially emails, can be leveraged to communicate strategies, manage change, and yield concrete results. Her teachings emphasize the importance of crafting messages that are clear, concise, and professional, even in a virtual workplace where face-to-face interactions are limited.

    Key topics she addresses include:

    • Strategic Writing: How to use writing to empower and motivate teams, articulate strategies, and ensure messages achieve their intended purpose.
    • Email Effectiveness: Best practices for email communication, including crafting clear action requests, avoiding ambiguity, and maintaining an appropriate tone.
    • Productivity through Writing: Techniques for writing faster and more efficiently while maintaining high quality.
    • Delivering Sensitive Messages: Strategies for conveying difficult news or feedback with tact and professionalism.
    • Entrepreneurial Guidance: Providing practical advice and a sounding board for startup founders based on her extensive small business experience.

    Her work on "Writing as a Leadership Tool" for the Best Practice Institute exemplifies her commitment to these themes, guiding leaders on how to use written communication to enhance their success.

    How does Deborah Dumaine contribute to the Best Practice Institute?

    Deborah Dumaine contributes her extensive knowledge and experience to the Best Practice Institute as a coach for startups. In this capacity, she shares insights gleaned from decades of running her own small business, offering entrepreneurs a valuable sounding board and practical advice. Her involvement with BPI includes presenting on crucial topics like "Writing as a Leadership Tool," a webinar designed to help leaders harness the power of effective written communication.

    Through her expertise, BPI members gain access to proven methodologies for improving business writing quality, strategy, and productivity. Her focus on enabling leaders to communicate effectively through written channels, particularly email, aligns with BPI's mission to foster leadership development and organizational excellence. Dumaine’s contributions reinforce the importance of strong communication skills in today's business environment, making her a valuable asset to the institute’s educational offerings and resources.

    Background & Perspective

    Background

    With over 35 years of experience, Deborah Dumaine has a rich history centered on corporate writing and entrepreneurship. She founded and led Better Communications, a learning company dedicated to business and leadership writing training, for more than three decades. The company's success and globally recognized methodologies led to its acquisition by Ariel in 2016. Her foundational work in the field was established with her best-selling 1983 book, Write to the Top: Writing for Corporate Success. This long-standing experience as a small business owner provides the practical foundation for her work as an entrepreneurial coach.

    Areas of Expertise

    Deborah Dumaine is a respected authority and pioneer in business writing and leadership communication. Her work focuses on transforming written communication into a powerful tool for leadership, enabling professionals to manage change, articulate strategy, and achieve desired outcomes. She is particularly skilled at addressing common communication pitfalls in a virtual workplace. As a coach for startups, she provides a vital "sounding board" and practical insights for entrepreneurs.

    Topics Covered

    Deborah Dumaine speaks and writes about using business writing as a critical leadership tool. Her key topics include:

    • Strategic Writing: Using written communication to empower teams and articulate strategy.
    • Email Effectiveness: Crafting clear, concise, and professional emails that get results.
    • Writing Productivity: Techniques for writing more efficiently without sacrificing quality.
    • Delivering Sensitive Messages: Conveying difficult news with professionalism and tact.
    • Entrepreneurial Guidance: Offering practical advice to startup founders based on her business experience.

    Areas of Expertise

    Business WritingLeadership CommunicationEmail StrategyEntrepreneurial CoachingWriting ProductivityStrategic CommunicationOrganizational CommunicationSmall Business Management

    Research Topics

    Leadership DevelopmentLearning & DevelopmentSelf Development

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    Frequently asked questions

    Best Practice Institute

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    The Workplace Report

    The Workplace Report is BPI's original workplace culture research and editorial briefing series for CEOs, CHROs, people leaders, talent leaders, and employer-brand teams. It turns BPI's 25 years of research, Most Loved Workplace® certification data, SPARK findings, and current workforce signals into practical analysis leaders can use.

    The report format includes executive summaries, research-backed articles, company examples, methodology notes, and practical implications for retention, hiring, culture, leadership, and employee experience. New research and analysis is published on an ongoing editorial cadence at /workplace-report.