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    BPI Expert Faculty

    Mark Lowry

    Chief Revenue Officer

    Higher Logic

    Key Takeaways

    • 1.Instrumental in scaling Higher Logic from a 2-person startup to a 175-employee organization.
    • 2.Led Higher Logic to achieve multiple recognitions on Inc. magazine’s 500/5,000 lists of “Fastest-Growing Private Companies.”
    • 3.Directs all sales, partnership, and contract functions as Chief Revenue Officer at Higher Logic.
    • 4.Cultivates high-performance sales cultures that align with Most Loved Workplace® principles.

    About Mark

    Mark Lowry is a Chief Revenue Officer known for his expertise in scaling businesses and driving significant revenue growth, embodying the principles of a Most Loved Workplace® through effective leadership and strategy.

    Who is Mark Lowry?

    Mark Lowry currently serves as the Chief Revenue Officer at Higher Logic, where he plays a pivotal role in leading the company's sales, partnership, and contract operations. His leadership DNA is rooted in building and scaling businesses from the ground up, emphasizing sustainable growth and strategic market penetration. Lowry's innovative approach to revenue generation has carved a niche for him as a dynamic leader in the technology and association management sectors.

    Under Lowry's stewardship, Higher Logic has achieved consistent recognition, including multiple appearances on Inc. magazine’s 500 and 5,000 “Fastest-Growing Private Companies” lists. His focus on creating a high-performance sales culture aligns with the values promoted by the Best Practice Institute, particularly in fostering environments where employees are engaged and driven towards collective success. Through strategic initiatives, Lowry has been instrumental in the company's expansion from a modest two-person operation to a robust organization of 175 employees.

    Quick facts about Mark Lowry

    RoleChief Revenue Officer
    CompanyHigher Logic
    ExpertiseRevenue Growth, Sales Leadership, Business Scaling, Partnership Development, Contract Management
    Notable forScaling Higher Logic, Inc. 500/5,000 Recognition
    BPI affiliationExpert Faculty member

    What is Mark Lowry known for?

    • Rapid Business Scaling: Instrumental in growing Higher Logic from 2 to 175 employees.
    • Consistent Revenue Growth: Led Higher Logic to multiple appearances on Inc. magazine’s 500 and 5,000 lists of “Fastest-Growing Private Companies.”
    • Strategic Sales Leadership: Oversees and directs all sales, partnership, and contract functions.
    • Building High-Performance Teams: Cultivates environments that foster engagement and productivity, aligning with Most Loved Workplace® principles.
    • Market Penetration: Specialized in strategies that expand organizational reach and capture new markets.

    What is Mark Lowry's background and experience?

    Mark Lowry's extensive career is primarily defined by his tenure at Higher Logic, where he has been a foundational leader. His journey began with the nascent stages of the company, demonstrating his capacity to navigate the complexities of startup growth and maturation. His responsibilities have expanded to encompass comprehensive oversight of critical revenue-generating departments, reflecting a deep understanding of market dynamics and strategic business development.

    Lowry

    Background & Perspective

    Background

    Mark Lowry is the Chief Revenue Officer at Higher Logic, where he has been a foundational leader since the company's early stages. His leadership has been instrumental in growing the company from a two-person operation to a robust organization of 175 employees. Under his guidance, Higher Logic has been recognized multiple times on Inc. magazine’s 500 and 5,000 lists of “Fastest-Growing Private Companies.” His career is defined by his ability to navigate the complexities of startup growth and scale businesses effectively.

    Areas of Expertise

    Mark Lowry's expertise lies in driving significant revenue growth and building high-performance teams. As CRO, he oversees all sales, partnership, and contract operations. He is known for building and scaling businesses from the ground up, with a focus on sustainable growth and strategic market penetration. His leadership style aligns with the principles of a Most Loved Workplace®, fostering environments where employees are engaged and productive.

    Topics Covered

    As an expert in business growth, Mark Lowry covers a range of topics related to revenue generation and leadership, including:

    • Business Growth
    • Sales Strategy
    • Revenue Growth
    • Sales Leadership
    • Partnership Development
    • Business Scaling
    • Contract Management

    Areas of Expertise

    Revenue GrowthSales LeadershipPartnership DevelopmentBusiness ScalingContract Management

    Research Topics

    Business GrowthSales Strategy

    Profile last updated

    Frequently asked questions

    Best Practice Institute

    Best Practice Institute is the research organization behind Most Loved Workplace® certification, the SPARK Model, the Love of Workplace Index™ (LOWI™), and The Workplace Report.

    The Workplace Report

    The Workplace Report is BPI's original workplace culture research and editorial briefing series for CEOs, CHROs, people leaders, talent leaders, and employer-brand teams. It turns BPI's 25 years of research, Most Loved Workplace® certification data, SPARK findings, and current workforce signals into practical analysis leaders can use.

    The report format includes executive summaries, research-backed articles, company examples, methodology notes, and practical implications for retention, hiring, culture, leadership, and employee experience. New research and analysis is published on an ongoing editorial cadence at /workplace-report.