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    BPI Expert Faculty

    Jason Fried

    Co-founder & CEO

    37signals

    Key Takeaways

    • 1.Co-founded 37signals, the software company behind collaboration tools like Basecamp and HEY.
    • 2.Advocates for a 'less is less' business philosophy focused on simplicity and sustainability over aggressive growth.
    • 3.Co-authored influential books on new ways of working, including Rework and Remote: Office Not Required.
    • 4.Champions the 'calm company' concept, which prioritizes focused work and work-life balance.

    About Jason

    Jason Fried is a pioneering voice in remote work, sustainable business practices, and fostering calm, productive work environments, and an expert faculty member for the Best Practice Institute.

    Who is Jason Fried?

    Jason Fried is the co-founder and CEO of 37signals, a Chicago-based software company initially known as Basecamp. He established 37signals in 1999, evolving it from a web design firm into a company that develops widely used project management and communication tools like Basecamp, HEY, and ONCE. Fried is recognized for challenging conventional business wisdom and advocating for simpler, more humane approaches to work.

    His philosophy, often summarized as "less is less" rather than "less is more," underpins 37signals' operational model and product design. This approach emphasizes deliberate constraints, focused effort, and sustainable growth over aggressive expansion or venture capital funding. Fried's insights are widely sought after by organizations looking to build resilient, employee-centric cultures, a core tenet of the Best Practice Institute's Most Loved Workplace® movement.

    Quick facts about Jason Fried

    RoleCo-founder & CEO
    Company37signals (formerly Basecamp)
    ExpertiseRemote Work, Company Culture, Business Philosophy, Product Development, Sustainable Business
    Notable forCo-founding 37signals, authoring influential books like Rework, advocating for "calm companies"
    BPI affiliationExpert Faculty member

    What is Jason Fried known for?

    • Co-founding 37signals (Basecamp): Launched the company in 1999, which became a pioneer in web-based collaboration tools.
    • Advocating Remote Work: A prominent long-time advocate and practitioner of remote work, providing practical guidance for leading distributed teams.
    • "Less is Less" Philosophy: Promotes a business philosophy centered on simplicity, focused effort, and rejecting traditional growth-at-all-costs models.
    • Best-selling Author: Co-authored influential books including Rework, Remote: Office Not Required, and It Doesn't Have to Be Crazy at Work.
    • Calm Company Culture: Promotes the concept of "calm companies" that prioritize focused work, sustainable pace, and work-life balance over constant urgency.
    • Sustainable Profitability: Champions a model of self-funded, profitable businesses that prioritize long-term stability and employee well-being.

    What is Jason Fried's background and experience?

    Jason Fried co-founded 37signals in 1999, initially operating as a web design consultancy. The company pivoted to product development in 2004 with the launch of Basecamp, a project management tool developed out of their internal needs. This shift marked the beginning of 37signals' journey as a prominent software company focused on simplicity and usability.

    Under Fried's leadership, 37signals has maintained an independent, self-funded trajectory, eschewing venture capital to build a business on its own terms. He has become a recognized thought leader through his extensive writing, public speaking, and the practical application of his business philosophies within 37signals. His career has been dedicated to demonstrating that businesses can thrive by prioritizing employee well-being, sustainable practices, and focused product development.

    What topics does Jason Fried speak and write about?

    Jason Fried frequently speaks and writes about the future of work, particularly emphasizing the benefits and best practices of remote work. He challenges conventional paradigms of office-centricity, advocating for asynchronous communication and trust-based management. His expert insights on leading remote teams were shared in a webinar titled "How to Successfully Lead a Remote Team," where he delved into maintaining productivity, collaboration, and a healthy working culture in distributed environments.

    Beyond remote work, Fried's discourse extends to broader business philosophy, company culture, and product design. He champions "calm work" environments, questioning the necessity of "always-on" company cultures and promoting practices that lead to more focused, less stressful working days. His prolific writing, often co-authored with David Heinemeier Hansson, explores sustainable profitability, the pitfalls of rapid growth, and the importance of creating genuinely useful products that solve real problems.

    How does Jason Fried contribute to the Best Practice Institute?

    As an expert faculty member for the Best Practice Institute, Jason Fried contributes his profound insights on creating highly effective and empathetic workplaces. His leadership at 37signals exemplifies many of the principles championed by BPI, particularly those related to the Most Loved Workplace® certification and the SPARK Model. Fried's focus on flexible work arrangements, employee autonomy, and a culture of trust directly aligns with BPI's mission to identify and promote best practices that foster engagement and satisfaction.

    Fried's expertise in remote work and organizational design offers BPI members invaluable perspectives on building resilient and adaptable work structures. His advocacy for sustainable business practices and prioritizing employee well-being provides a practical framework for organizations aspiring to become a Most Loved Workplace®. Through his contributions, BPI members gain access to actionable strategies for cultivating productive, calm, and highly regarded work environments.

    Where can you learn more from Jason Fried?

    You can learn more from Jason Fried by exploring his extensive writings, including co-authored books like Rework and Remote: Office Not Required. His views on effective remote leadership and company culture are also available through his past webinars, such as "How to Successfully Lead a Remote Team." Further insights can be found through various interviews and podcasts where he discusses his unique approach to business and organizational design.

    Background & Perspective

    Background and Philosophy

    Jason Fried is the co-founder and CEO of 37signals (formerly Basecamp), which he started in 1999. Initially a web design firm, the company transitioned to software development, creating popular project management and communication tools like Basecamp and HEY. Fried is recognized for challenging conventional business practices by advocating for simpler, more humane approaches to work. His philosophy, summarized as "less is less," emphasizes deliberate constraints, focused effort, and sustainable growth, intentionally avoiding venture capital to build the business on his own terms.

    Areas of Expertise

    Fried is a leading voice in remote work, company culture, and sustainable business. His career has been dedicated to demonstrating that businesses can thrive by prioritizing employee well-being, sustainable practices, and focused product development. He is a prominent advocate for remote work, providing practical guidance on leading distributed teams, maintaining productivity, and fostering a healthy culture.

    Topics and Published Works

    Jason Fried frequently speaks and writes about the future of work, organizational culture, and leadership. He is the co-author of several influential books that challenge traditional business wisdom, including Rework, Remote: Office Not Required, and It Doesn't Have to Be Crazy at Work. Through his writing and speaking, he champions "calm companies" that reject an "always-on" culture in favor of focused work, sustainable pace, and genuine work-life balance.

    Contribution to the Best Practice Institute

    As an expert faculty member for the Best Practice Institute, Jason Fried provides insights into creating effective and empathetic workplaces. His leadership at 37signals aligns with the principles of BPI and the Most Loved Workplace® certification, particularly regarding flexible work, employee autonomy, and a culture of trust. His expertise offers BPI members actionable strategies for building resilient, adaptable, and highly regarded work environments.

    Areas of Expertise

    Remote WorkCompany CultureBusiness PhilosophyProduct DevelopmentSustainable BusinessWork-Life BalanceOrganizational Design

    Research Topics

    Organizational CultureFuture of WorkLeadershipBusiness Strategy

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    Frequently asked questions

    Best Practice Institute

    Best Practice Institute is the research organization behind Most Loved Workplace® certification, the SPARK Model, the Love of Workplace Index™ (LOWI™), and The Workplace Report.

    The Workplace Report

    The Workplace Report is BPI's original workplace culture research and editorial briefing series for CEOs, CHROs, people leaders, talent leaders, and employer-brand teams. It turns BPI's 25 years of research, Most Loved Workplace® certification data, SPARK findings, and current workforce signals into practical analysis leaders can use.

    The report format includes executive summaries, research-backed articles, company examples, methodology notes, and practical implications for retention, hiring, culture, leadership, and employee experience. New research and analysis is published on an ongoing editorial cadence at /workplace-report.