About George
Who is George Bradt?
George Bradt is an expert faculty member at the Best Practice Institute (BPI) and the Founder and Chair of PrimeGenesis, an executive onboarding and transition acceleration consultancy where he also serves as Managing Director. He is recognized for his unique perspective on transformational leadership, combining extensive senior line management experience with his expertise in consulting. Bradt's work focuses on assisting new leaders and teams in delivering better results faster by strategically navigating leadership transitions.
What is George Bradt known for?
George Bradt is primarily known for his profound expertise in executive onboarding, transformational leadership, and leadership development. He is acclaimed for frameworks that guide leaders through critical transition phases, including "Prelude: Prepare in advance," the "Moment of Impact" (emphasizing what leaders "Be, Do, Say, and Manage the message"), and structured "Follow through" actions across strategic, operational, and organizational dimensions. His contributions extend to highlighting the importance of corporate cultural assimilation and relationship building for new hires, particularly in distributed work environments. Bradt challenges traditional notions of onboarding, advocating for a process that begins well before the first day and emphasizes ongoing support for new leaders.
He is the co-author of The New Leader’s 100-Day Action Plan: How to Take Charge, Build Your Team, and Get Immediate Results, a foundational text for leaders navigating new roles.
What is George Bradt's background and experience?
Bradt's career is distinguished by a diverse background that spans sales, marketing, and general management roles across North America, Europe, and Asia. He held senior positions at multinational corporations such as Unilever, Procter & Gamble, and Coca-Cola. His experience also includes serving as chief executive of J.D. Power's Power Information Network spin-off. This extensive international senior management experience has provided him with firsthand insight into the challenges and opportunities leaders face when transitioning into new roles, informing his specialized focus on executive onboarding and leadership acceleration.
Throughout his career, Bradt observed and welcomed new leaders and team members into numerous large multinational corporations. This direct experience led him to recognize an unmet need in the industry for effective onboarding strategies, ultimately guiding his shift towards focusing on this critical area. His early career at companies like Procter & Gamble instilled a purposeful and disciplined approach to onboarding, which he later refined and expanded into his current methodologies.
What topics does George Bradt speak and write about?
George Bradt speaks and writes extensively on topics such as executive onboarding, leadership transitions, transformational leadership, and strategies for accelerating results for new leaders. His work often delves into the crucial role of culture in successful onboarding, particularly in the context of modern and distributed workforces. He emphasizes the importance of building relationships before starting a new job, the need for structured onboarding plans that extend beyond the initial days, and how leaders can effectively onboard new team members through alignment and accommodation.
His talks and publications also cover how companies can update their onboarding processes for evolving work environments and the significance of transparency and providing necessary resources from day one. Bradt advocates for leaders to pay close attention to onboarding and actively create personalized onboarding plans for new employees, recognizing that understanding cultural rituals is vital for support and assimilation.
How does George Bradt contribute to the Best Practice Institute?
As an expert faculty member at the Best Practice Institute (BPI), George Bradt shares his extensive knowledge and experience in executive onboarding and transformational leadership. He contributes to BPI's mission by providing valuable insights and frameworks designed to help leaders and teams achieve better results faster. Bradt has presented webinars such as "The New Leader's Playbook," addressing the significant challenges inherent in leadership transitions and offering strategies for success. His involvement with BPI underscores his commitment to advancing best practices in leadership development and organizational effectiveness, making his expertise accessible to a broad audience of professionals and organizations seeking to optimize their leadership pipelines and ensure seamless transitions.