About Paul
Paul Harrison is a distinguished academic and advisor specializing in consumer behavior and marketing strategy, bringing evidence-based insights to global organizations.
Who is Paul Harrison?
Paul Harrison is a Professor and the MBA Director, as well as Chair of Marketing and Consumer Behaviour, at Deakin Business School. He also holds a position as Adjunct Professor of Governance and Marketing at Universita Cattolica del Sacro Cuore in Milan, Italy. His work primarily focuses on the intersection of consumer psychology, communication, and marketing strategy.
Based in Australia, Professor Harrison is recognized internationally for his ability to translate complex research into actionable strategies for businesses and organizations. He consults for governments, industries, and non-governmental organizations, helping them leverage consumer behavior insights for informed decision-making and improved outcomes.
Quick facts about Paul Harrison
| Role | MBA Director and Chair of Marketing and Consumer Behaviour |
| Company | Deakin Business School |
| Expertise | Consumer Behavior, Marketing Strategy, Consumer Psychology, Governance |
| Notable for | Research and advisory work in consumer behavior, host of The Marketing Lab podcast, co-host of ABC Radio National’s Talking Shop |
| BPI affiliation | Expert Faculty member |
What is Paul Harrison known for?
- Extensive research and advisory work in consumer behavior, communication, and marketing strategy.
- Serving as the MBA Director at Deakin Business School, guiding future business leaders.
- Co-director of the Better Consumption Lab.
- Host of "The Marketing Lab" podcast, sharing insights on marketing trends and consumer psychology.
- Co-host of "Talking Shop" on ABC Radio National, discussing consumer behavior with a broad audience.
- Advising major organizations such as Nestle, Coles, eBay, and the Australian Competition and Consumer Commission.
What is Paul Harrison's background and experience?
Paul Harrison has a robust academic and professional background that positions him as a leading authority in his field. As MBA Director and Chair of Marketing and Consumer Behaviour at Deakin Business School, he plays a pivotal role in shaping the curriculum and guiding students through advanced business concepts. His adjunct professorship in governance and marketing at Universita Cattolica del Sacro Cuore further underscores his international academic reach.
Throughout his career, Professor Harrison has applied his academic expertise to real-world challenges, consulting for a diverse range of sectors including medicine, finance, engineering, mining, and telecommunications. This extensive experience has allowed him to develop a comprehensive understanding of how consumer behavior impacts various industries and organizational strategies. He also leads an annual MBA study tour to Europe, providing students with exposure to international business practices.
What topics does Paul Harrison speak and write about?
Paul Harrison's speaking engagements and publications cover a wide array of topics centered around consumer behavior and marketing. He provides insights into marketing strategy, the psychology of pricing, and understanding consumer decision-making processes. His discussions often delve into how emotional and rational factors influence purchasing choices, particularly in volatile market conditions.
He also addresses critical areas such as governance, reputation management, and diversity and inclusion within a marketing context. He emphasizes the importance of evidence-led organizational strategies and tactics, guiding businesses to move beyond mere tactics and engagement to deeper psychological understandings of their target audiences. His work with organizations such as the TGA and Artemest highlights his breadth of experience across different industries.
How does Paul Harrison contribute to the Best Practice Institute?
Through his role as an Expert Faculty member at the Best Practice Institute, Paul Harrison shares his deep knowledge of consumer behavior and marketing strategy with a global audience of business leaders. While specific BPI-led webinars are not listed, his expertise aligns directly with BPI's mission to foster best practices in leadership, organizational development, and workplace culture. His insights are particularly valuable in understanding how external perceptions and consumer interactions can influence internal organizational dynamics and the cultivation of a Most Loved Workplace®.
His research on decision-making and reputation management provides a crucial perspective for BPI members looking to build strong organizational identities and positive stakeholder relationships. By contributing to BPI's platform, Professor Harrison helps organizations apply sophisticated marketing and consumer psychology principles to enhance their overall effectiveness and achieve sustained success.
Where can you learn more from Paul Harrison?
Paul Harrison's insights are available through his academic work at Deakin Business School, his podcast "The Marketing Lab," and his appearances on ABC Radio National’s "Talking Shop." Organizations can also learn about his advisory services through his professional affiliations. For those interested in Best Practice Institute content, a review of BPI's webinars and publications will reveal resources from its expert faculty members.