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    BPI Expert Faculty

    Kevin Kruse

    Founder & CEO

    LEADx.org

    Key Takeaways

    • 1.Kevin Kruse is a New York Times bestselling author and founder of LEADx.org, an AI-powered coaching and training platform.
    • 2.He is known for the "engagement-profit chain" framework, which links engaged employees to business profitability.
    • 3.Kruse has founded and sold several multi-million dollar technology companies that won Inc. 500 and "Best Place to Work" awards.
    • 4.His work focuses on practical, actionable techniques for leaders to inspire and motivate their teams for measurable improvement.

    About Kevin

    Who is Kevin Kruse?

    Kevin Kruse is a distinguished entrepreneur, New York Times bestselling author, and expert faculty member at the Best Practice Institute (BPI). He is widely recognized for his extensive work in the fields of employee engagement, leadership development, and fostering robust organizational cultures. As the Founder and CEO of LEADx.org, a leadership enablement company, Kruse leverages artificial intelligence to provide executive coaching and comprehensive employee engagement training programs.

    His career is marked by a deep understanding of how to cultivate high-performing workplaces, a philosophy he applied as he built and successfully sold several multi-million dollar technology companies. This practical experience is further complemented by his prolific writing, which includes numerous books that offer actionable insights into maximizing human potential within organizations.

    What is Kevin Kruse known for?

    Kevin Kruse is primarily known for his expertise in employee engagement and leadership. He champions the "engagement-profit chain," a framework that demonstrates how fully engaged employees directly contribute to enhanced performance and profitability. His methodologies provide practical techniques for leaders to inspire and motivate their teams, leading to measurable business improvements.

    Throughout his entrepreneurial journey, Kruse's companies were recognized with prestigious accolades such as the Inc. 500 award for rapid growth and the "Best Place to Work" distinction, underscoring his ability to create thriving workplace environments. He is also celebrated as a New York Times bestselling author, with his books serving as influential guides for leaders globally seeking to improve organizational dynamics.

    What is Kevin Kruse's background and experience?

    Kevin Kruse's background is rooted in entrepreneurship and a keen focus on talent management. He successfully founded or co-founded multiple technology companies, expanding them to multi-million dollar valuations before their acquisition. This hands-on experience in building and growing businesses provided him with firsthand knowledge of the critical role that engaged employees and strong leadership play in organizational success.

    Beyond his entrepreneurial ventures, Kruse has penned nine books on leadership and employee engagement. His New York Times bestseller, We: How to Increase Performance and Profits Through Full Engagement, was lauded as a top leadership book by 800-CEO-Read in 2011. Other notable works include Great Leaders Have No Rules, Employee Engagement 2.0, and Employee Engagement for Everyone. Through his company, LEADx.org, he continues to innovate in leadership development, utilizing advanced AI tools to deliver cutting-edge coaching and training.

    What topics does Kevin Kruse speak and write about?

    Kevin Kruse focuses his speaking and writing on a range of crucial topics pertinent to modern workplaces. His core areas of interest include employee engagement, leadership, talent management, and organizational culture. He explores how effective leadership can drive engagement, how to build high-performance teams, and the strategies for cultivating a positive and productive work environment. His work often delves into practical applications and actionable steps that leaders at all levels can implement.

    His expertise extends to global leadership training, having worked with diverse groups from Marine Corps officers to non-profit organizations in Pakistan and entrepreneurs in Kenya. This broad experience informs his insights on adaptability and effectiveness in varied cultural and organizational contexts. He also addresses newer topics such as the application of AI in executive coaching, reflecting his forward-thinking approach to leadership development.

    How does Kevin Kruse contribute to the Best Practice Institute?

    As an expert faculty member at the Best Practice Institute (BPI), Kevin Kruse plays a significant role in sharing his extensive knowledge and insights with a broader audience. He contributes to BPI's mission by providing valuable perspectives on leadership and organizational development, offering practical strategies and frameworks derived from his successful entrepreneurial career and in-depth research. His contributions help BPI members and the wider professional community stay abreast of best practices in employee engagement and leadership.

    Through BPI, Kruse has presented on critical topics such as "Super Human Capital: Turning Everyone Into Fully Engaged, Workplace Superheroes," a session aimed at tackling low job satisfaction and engagement. His involvement with BPI underscores his commitment to advancing leadership capabilities and fostering a global understanding of what it takes to build truly engaged and high-performing organizations. His work with BPI enriches the institute's offerings, providing a direct link between cutting-edge research and real-world application.

    Background & Perspective

    Background

    Kevin Kruse is a New York Times bestselling author and distinguished entrepreneur with a history of building and selling several multi-million dollar technology companies. His ventures earned accolades such as the Inc. 500 award for rapid growth and "Best Place to Work" distinctions. This firsthand experience in building successful businesses informs his expertise in leadership and talent management. He is the Founder and CEO of LEADx.org, a leadership enablement company, and serves as an expert faculty member at the Best Practice Institute (BPI).

    Areas of Expertise

    Kruse is a leading expert on employee engagement, leadership, and organizational culture. He developed the "engagement-profit chain" concept, a framework that illustrates how fully engaged employees drive performance and profitability. Through his company LEADx.org, he has innovated in the leadership development space by leveraging artificial intelligence to provide scalable executive coaching and training programs. His work is dedicated to providing leaders with actionable techniques to foster high-performing, engaged teams.

    Published Works and Speaking Topics

    As a prolific writer, Kevin Kruse has authored nine books on leadership and employee engagement. His New York Times bestseller, We: How to Increase Performance and Profits Through Full Engagement, was named a top leadership book of 2011 by 800-CEO-Read. Other notable titles include Great Leaders Have No Rules, Employee Engagement 2.0, and Employee Engagement for Everyone. He speaks and writes on topics such as effective leadership, building high-performance teams, creating positive work environments, and the application of AI in executive coaching.

    Areas of Expertise

    Employee EngagementLeadership DevelopmentTalent ManagementOrganizational CultureEntrepreneurshipAI-Powered CoachingPerformance ImprovementBestselling Author

    Research Topics

    LeadershipEmployee EngagementOrganizational DevelopmentLearning & DevelopmentCoaching

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    Best Practice Institute

    Best Practice Institute is the research organization behind Most Loved Workplace® certification, the SPARK Model, the Love of Workplace Index™ (LOWI™), and The Workplace Report.

    The Workplace Report

    The Workplace Report is BPI's original workplace culture research and editorial briefing series for CEOs, CHROs, people leaders, talent leaders, and employer-brand teams. It turns BPI's 25 years of research, Most Loved Workplace® certification data, SPARK findings, and current workforce signals into practical analysis leaders can use.

    The report format includes executive summaries, research-backed articles, company examples, methodology notes, and practical implications for retention, hiring, culture, leadership, and employee experience. New research and analysis is published on an ongoing editorial cadence at /workplace-report.