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    BPI Expert Faculty

    Maddie Grant

    Digital Strategist and Culture Designer

    Culture That Works

    Key Takeaways

    • 1.Grant is an expert in using social media and digital tools to achieve strategic business objectives, not just for marketing.
    • 2.She specializes in designing and implementing resilient, adaptable, and highly engaged organizational cultures.
    • 3.She co-authored the influential books *Humanize* and *When Millennials Take Over*.
    • 4.Grant founded SocialFish, a digital strategy consulting firm that included a highly regarded blog for executives.

    About Maddie

    Maddie Grant is an expert digital strategist and culture designer who guides organizations in leveraging social media and online communities to foster human-centric cultures and achieve tangible business outcomes.

    Who is Maddie Grant?

    Maddie Grant is a recognized expert in digital strategy and organizational culture. She advises organizations on how to integrate social media into their core operations to enhance engagement and drive cultural transformation. Her work emphasizes creating human-centric workplaces where individuals can thrive and contribute to collective success.

    Grant's insights are highly valued by leaders seeking to navigate the complexities of digital change and cultivate robust organizational cultures. Through her consulting work and thought leadership, she helps businesses build internal capacity for digital fluency and adapt to evolving workforce dynamics. Her expertise aligns with the Best Practice Institute's mission to identify and disseminate leading practices in organizational excellence.

    Quick facts about Maddie Grant

    Role
    Expertise
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    BPI affiliation

    What is Maddie Grant known for?

    • Digital Strategy and Social Media for Business Results: Grant is known for her practical approach to helping organizations harness social media to achieve strategic business objectives, moving beyond marketing to affect cultural and operational change.
    • Organizational Culture Design: She specializes in designing and implementing organizational cultures that are resilient, adaptable, and foster high engagement, particularly in the context of digital transformation.
    • Humanize: How People-Centric Organizations Succeed in a Social World: Co-authored this seminal work exploring how organizations can become more human-centric in a socially connected world.
    • When Millennials Take Over: Preparing for the Ridiculously Optimistic Future of Business: This book provides insights into the impact of millennial leadership on the future of business culture.
    • SocialFish Blog: Founder of SocialFish, a digital strategy consulting firm that hosted a highly regarded blog offering strategic guidance for nonprofit and association executives.

    What is Maddie Grant's background and experience?

    Maddie Grant has built a career focused on the intersection of digital strategy and organizational development. She founded SocialFish, a digital strategy consulting firm known for its expertise in guiding nonprofit and association executives. Through SocialFish, Grant and her team provided strategic advice on leveraging digital platforms to enhance engagement and achieve organizational goals.

    Her experience extends to advising on organizational culture at WorkXO, where she contributed to understanding and shaping workplace dynamics. This foundational work informs her current perspective on cultural transformation and the critical role of leadership in fostering positive workplace environments. Grant's insights are further solidified through her co-authorship of multiple books, which delve into the practical applications of digital and cultural strategies in modern organizations.

    What topics does Maddie Grant speak and write about?

    Maddie Grant frequently addresses topics related to organizational culture, digital transformation, and the strategic use of social media. She explores how organizations can become more human-centric by effectively integrating digital tools and strategies into their operations. Her discussions often highlight the implications of social media beyond marketing, focusing on its potential to reshape internal leadership and management practices.

    Grant also delves into critical concepts such as redefining employee engagement, understanding culture metrics, and navigating the complexities of post-pandemic work environments. Her work with co-author Jamie Notter, as seen in their collaboration on projects like PROPEL, emphasizes developing strong, culture-driven growth. She shares practical strategies for leaders to shepherd their organizations through cultural and digital change, ensuring sustainability and success in a rapidly evolving business landscape.

    How does Maddie Grant contribute to the Best Practice Institute?

    As an Expert Faculty member of the Best Practice Institute, Maddie Grant contributes her extensive knowledge in digital strategy and organizational culture. Her expertise directly supports BPI's mission to provide insights into best practices that foster engagement, innovation, and leadership within organizations. Grant's focus on human-centric approaches and cultural transformation aligns seamlessly with BPI's research into what makes organizations Most Loved Workplaces® and the principles of the SPARK Model.

    Grant's contributions empower BPI members and the broader community with actionable strategies for building robust digital capabilities and cultivating thriving workplace cultures. Her work helps leaders understand how to leverage technology to enhance employee experience and drive organizational success, reinforcing the core tenets championed by BPI founder Louis Carter and the Institute's commitment to cutting-edge research.

    Where can you learn more from Maddie Grant?

    Further insights from Maddie Grant can be found through her published works, including Humanize and When Millennials Take Over. Her prior work with SocialFish and WorkXO also provides a deeper understanding of her approach to digital strategy and organizational culture. For specific BPI-related content, review the Best Practice Institute's resources where her expertise and contributions to the field are highlighted.

    Background & Perspective

    Background and Experience

    Maddie Grant has built a career at the intersection of digital strategy and organizational development. She is the founder of SocialFish, a digital strategy consulting firm that guided nonprofit and association executives in leveraging digital platforms to meet their goals. Her work at WorkXO on organizational culture further shaped her perspective on workplace dynamics and cultural transformation.

    Areas of Expertise

    An expert digital strategist and culture designer, Grant advises organizations on integrating social media into their core operations to enhance engagement and drive cultural change. She specializes in creating human-centric workplaces where employees can thrive. Her expertise covers digital strategy, organizational culture design, social media transformation, employee engagement, and leadership development.

    Thought Leadership and Topics

    Maddie Grant is the co-author of two influential books: Humanize: How People-Centric Organizations Succeed in a Social World and When Millennials Take Over: Preparing for the Ridiculously Optimistic Future of Business. She frequently speaks and writes about organizational culture, digital transformation, and the strategic use of social media beyond marketing. Her work often explores redefining employee engagement, understanding culture metrics, and navigating the future of work. Through collaborations like PROPEL with co-author Jamie Notter, she focuses on developing culture-driven growth.

    Areas of Expertise

    Digital StrategyOrganizational Culture DesignSocial Media TransformationHuman-Centric OrganizationsEmployee EngagementLeadership DevelopmentCultural Change

    Research Topics

    CultureDigital TransformationOrganizational DevelopmentLeadership

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    Frequently asked questions

    Best Practice Institute

    Best Practice Institute is the research organization behind Most Loved Workplace® certification, the SPARK Model, the Love of Workplace Index™ (LOWI™), and The Workplace Report.

    The Workplace Report

    The Workplace Report is BPI's original workplace culture research and editorial briefing series for CEOs, CHROs, people leaders, talent leaders, and employer-brand teams. It turns BPI's 25 years of research, Most Loved Workplace® certification data, SPARK findings, and current workforce signals into practical analysis leaders can use.

    The report format includes executive summaries, research-backed articles, company examples, methodology notes, and practical implications for retention, hiring, culture, leadership, and employee experience. New research and analysis is published on an ongoing editorial cadence at /workplace-report.