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    BPI Expert Faculty

    Mike Bonifer

    Co-founder and Partner, Originator

    bigSTORY, GameChangers

    Key Takeaways

    • 1.Co-founded bigSTORY, a global network that applies 'Agile Storytelling℠' to organizational strategy.
    • 2.Recognized for developing Quantum Storytelling, a method for understanding how stories impact business performance.
    • 3.Uses business improvisation techniques through his company, GameChangers, to improve communication and drive transformation.
    • 4.Co-authored *GameChangers – Improvisation for Business in the Networked World*.

    About Mike

    Mike Bonifer is a co-founder of bigSTORY, a global network of storytelling specialists, recognized for his expertise in quantum storytelling and improvisation for business transformation.

    Who is Mike Bonifer?

    Mike Bonifer is a co-founder and partner at bigSTORY, a global network that applies "Agile Storytelling℠" to integrate art, business, technology, and social responsibility in organizational strategy. His work focuses on how stories impact business performance and foster meaningful relationships within companies. He also holds the title of Originator at bigSTORY, emphasizing his pioneering role in the field. Additionally, Bonifer is associated with GameChangers, a company that leverages improvisation to enhance business communication and performance.

    His unique approach combines narrative structures with improvisational techniques to drive leadership transformation and organizational innovation. Through his ventures, Bonifer helps companies navigate the complexities of a dynamic global economy by fostering effective communication and collaboration.

    Quick facts about Mike Bonifer

    RoleCo-founder and Partner, Originator
    CompanybigSTORY, GameChangers
    ExpertiseQuantum Storytelling, Business Improvisation, Agile Storytelling, Leadership Narratives
    Notable forCo-founding bigSTORY and GameChangers, pioneering quantum storytelling, developing improvisation-based action learning programs
    BPI affiliationExpert Faculty member

    What is Mike Bonifer known for?

    • Quantum Storytelling: A methodology for understanding how stories affect business performance and organizational outcomes.
    • Agile Storytelling℠: A practice combining art, business, technology, and social responsibility to create impactful narratives.
    • Improvisation for Business: Co-founding GameChangers to apply improvisational techniques for improving communication and performance in companies.
    • Leadership Narratives for Organizational Transformation: Designing and implementing action learning programs that use improvisational games and narrative structures to transform leadership teams, as demonstrated at Diversey, Inc. These programs address critical change components such as globalization, collaboration, customer-focused solutions, innovation, and talent management.
    • Founding Producer of The Disney Channel: Pioneering Disney's entry into cable television with the Disney Family Album series.
    • Co-author: GameChangers – Improvisation for Business in the Networked World and *CTRL Shift: 50 Games for 50 ***ing Days Like Today.

    What is Mike Bonifer's background and experience?

    Mike Bonifer's career spans creative production, strategic consulting, and educational endeavors. He worked as a publicist on the original Tron film and was a founding producer of The Disney Channel, where he played a key role in developing Disney's cable television presence. He co-founded GameChangers with Dr. Virginia Kuhn, focusing on using improvisation to improve performance at various organizations, including Skype, Gap Inc., The Walt Disney Company, United Airlines Media, Gawker Media, NetApp, and GE.

    His expertise extends to designing action learning programs and conducting workshops at universities, addressing diverse fields such as public health, entrepreneurship, engineering, sociology, and cinema. Bonifer also collaborated with Alan Alda on workshops at the USC Viterbi School and coached Ron Finley for his TED Talk, demonstrating his versatile application of storytelling and communication principles.

    What topics does Mike Bonifer speak and write about?

    Mike Bonifer explores themes of quantum storytelling, the power of improvisation in business contexts, and the strategic use of narrative structures for leadership transformation. His work highlights how organizations can harness the inherent power of stories to drive change, foster innovation, and build more meaningful relationships with stakeholders, aligning with the Best Practice Institute's focus on transformational leadership and organizational effectiveness.

    Bonifer also delves into how "story engines" can create long-lasting and sustainable outcomes beyond immediate objectives, a concept he explored in the context of films like Tron and his personal quest to find Bill Murray. He emphasizes that the true impact of a story lies in its ability to generate further action and meaning.

    How does Mike Bonifer contribute to the Best Practice Institute?

    Mike Bonifer contributes to the Best Practice Institute (BPI) as an Expert Faculty member, sharing his insights on how leadership narratives and improvisational techniques can drive organizational change. He presented a webinar titled "Leadership Narratives for Organizational Transformation" with John Nelson, where they described their successful action learning program at Diversey, Inc. This program, utilizing improvisational games and narrative structures, helped leadership transform the company by addressing critical change components and aligning leaders through powerful communication and peer collaboration tools. His contributions align with BPI's mission to advance best practices in areas like Organization Development & Change, Learning & Development, Leadership Development, and Employee Engagement.

    Bonifer's research and practical applications of quantum storytelling and improvisation directly support the principles of the SPARK Model, particularly in fostering innovation and adaptability within organizations. His work helps BPI members understand how effective storytelling can enhance employee engagement and leadership effectiveness, contributing to the creation of Most Loved Workplaces®.

    Where can you learn more from Mike Bonifer?

    To learn more from Mike Bonifer, you can explore his webinar "Leadership Narratives for Organizational Transformation" available through the Best Practice Institute. You can also find his insights on the "Quantum Storyteller" podcast on Melissa Dinwiddie's platform and his published works, including GameChangers – Improvisation for Business in the Networked World and *CTRL Shift: 50 Games for 50 ***ing Days Like Today.

    Background & Perspective

    Background

    Mike Bonifer's career began in creative production, where he served as a publicist for the original Tron film and was a founding producer of The Disney Channel, playing a key role in developing Disney's cable television presence. He co-founded two influential firms: bigSTORY, a global network of storytelling specialists, and GameChangers, which focuses on business improvisation. Through GameChangers, he has applied his methods at major organizations including Skype, Gap Inc., The Walt Disney Company, NetApp, and GE. His work also extends to academia, where he has designed action learning programs and conducted workshops for universities.

    Areas of Expertise

    Mike Bonifer is an expert in narrative and improvisational techniques for business. His specialties include:

    • Quantum Storytelling: A methodology Bonifer developed for understanding and analyzing how stories affect business performance and organizational outcomes.
    • Agile Storytelling℠: A practice used by his firm bigSTORY that combines art, business, technology, and social responsibility to create impactful organizational narratives.
    • Business Improvisation: Through GameChangers, he applies improvisational games and techniques to improve communication, collaboration, and performance within companies. His action learning programs have helped transform leadership teams at companies like Diversey, Inc.
    • Leadership Narratives: Bonifer designs programs that use narrative structures to align leadership teams and manage strategic change related to globalization, innovation, and talent management.

    Topics Covered

    Bonifer speaks and writes about a range of topics centered on organizational transformation and leadership development. His work explores how businesses can use storytelling and improvisation to drive change, foster innovation, and build stronger engagement. He covers subjects including:

    • Organizational Change and Transformation
    • Leadership Development
    • Employee Engagement
    • Creativity & Innovation
    • Strategic Narrative & Communication

    Areas of Expertise

    Agile StorytellingQuantum StorytellingBusiness ImprovisationOrganizational TransformationLeadership NarrativesCreative LeadershipInnovation

    Research Topics

    Leadership DevelopmentOrganizational ChangeEmployee EngagementCreativity & Innovation

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    The report format includes executive summaries, research-backed articles, company examples, methodology notes, and practical implications for retention, hiring, culture, leadership, and employee experience. New research and analysis is published on an ongoing editorial cadence at /workplace-report.