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    Portrait of Scott Baxt
    BPI Expert Faculty

    Scott Baxt

    Head of Research, COO

    Best Practice Institute / Most Loved Workplace®

    Most Loved Workplace® Certification · SPARK Model® · Employer Branding · Answer Engine Optimization · Talent Acquisition

    About Scott

    Head of Research, COO Best Practice Institute and Most Loved Workplace. Helping companies place love of employees at the center of their business strategy.

    Areas of Expertise

    Most Loved Workplace® CertificationSPARK Model®Employer BrandingAnswer Engine Optimization (AEO)Generative Engine Optimization (GEO)Top 100 Most Loved Workplaces®Talent AcquisitionRetention

    Research Topics

    Employer BrandingTalentWorkplace CultureAI Search

    Best Practice Institute

    Best Practice Institute is the research organization behind Most Loved Workplace® certification, the SPARK Model, the Love of Workplace Index™ (LOWI™), and The Workplace Report.

    The Workplace Report

    The Workplace Report is BPI's original workplace culture research and editorial briefing series for CEOs, CHROs, people leaders, talent leaders, and employer-brand teams. It turns BPI's 25 years of research, Most Loved Workplace® certification data, SPARK findings, and current workforce signals into practical analysis leaders can use.

    The report format includes executive summaries, research-backed articles, company examples, methodology notes, and practical implications for retention, hiring, culture, leadership, and employee experience. New research and analysis is published on an ongoing editorial cadence at /workplace-report.