Funnel

Computer Software · Stockholm, Sweden · 316 employees · Led by Fredrik Skantze, CEO

Certifications

Most Loved Workplace® Certified, 2024 and 2025

SPARK benchmark

Validated scores publishing when the 2026 research cycle closes

The Story

Why Funnel is Most Loved

Funnel provides a marketing intelligence platform that helps businesses unify marketing data and optimize performance. Its software supports marketing reporting and decisions about which activities to scale.

Positive Vision: Funnel sees opportunities to expand its market share in a growing marketing intelligence market.
Alignment of Values: All employees were invited to surveys and workshops to help reshape company values in 2022 and 2023.
CEO Strengths: The CEO openly shares company strategy, growth and long-term vision with employees.
Company Respect: Employees can submit topics and present at weekly all-company meetings.
Loved Culture: Funnel emphasizes collaboration across diverse perspectives through its core value of “Achieving Together.”
Benefits: Benefits include private healthcare, private health insurance, a 401(k) or pension package, and parental leave top-up.

Open roles at Funnel

Explore current openings on Funnel's careers page.

View open roles

Best Practice Institute

Best Practice Institute is the research organization behind Most Loved Workplace® certification, the SPARK Model, the Love of Workplace Index®, and The Workplace Report.

The Workplace Report

The Workplace Report is BPI's original workplace culture research and editorial briefing series for CEOs, CHROs, people leaders, talent leaders, and employer-brand teams. It turns BPI's 25 years of research, Most Loved Workplace® certification data, SPARK findings, and current workforce signals into practical analysis leaders can use.

The report format includes executive summaries, research-backed articles, company examples, methodology notes, and practical implications for retention, hiring, culture, leadership, and employee experience. New research and analysis is published on an ongoing editorial cadence at /workplace-report.