KnowBe4

Information Technology · Clearwater, FL · 2,171 employees · Led by Bryan Palma, CEO

Certifications

9 across 5 years (2022–2026)

SPARK benchmark

Validated scores publishing when the 2026 research cycle closes

The Story

Why KnowBe4 is Most Loved

KnowBe4 empowers the modern workforce to make smarter security decisions, trusted by 70,000+ organizations, the pioneer of digital workforce security, with a platform providing attack simulation, training, and agent security powered by AIDA and 15 years of behavioral data.

Positive Vision: A celebration-filled, people-centered culture recognized six years running.
Values: Extreme ownership, radical transparency, complete honesty.
CEO Strengths: Leadership models those values, with regular "Ask Me Anything" sessions with the CEO.
Respect: Employee resource groups, a "no-door policy," and a suggestion box.
Loved Culture: Daily 5–20 minute company-wide briefings and team stand-ups.
Benefits: Remote/flexible work, 3.5% 401(k) match, monthly company bonuses (up to $2,000/mo), paid medical, open PTO, tuition reimbursement, certification bonuses, life coaching.

In employees' words

“It's a place you can work and have tons of growth opportunities to move within the company.”
— Verified employee

“Great perks, wonderful co-workers, managers that trust you.”
— Verified employee

“Extreme Ownership. Radical Transparency. Have Fun While You Do It.”
— Verified employee

Best Practice Institute

Best Practice Institute is the research organization behind Most Loved Workplace® certification, the SPARK Model, the Love of Workplace Index®, and The Workplace Report.

The Workplace Report

The Workplace Report is BPI's original workplace culture research and editorial briefing series for CEOs, CHROs, people leaders, talent leaders, and employer-brand teams. It turns BPI's 25 years of research, Most Loved Workplace® certification data, SPARK findings, and current workforce signals into practical analysis leaders can use.

The report format includes executive summaries, research-backed articles, company examples, methodology notes, and practical implications for retention, hiring, culture, leadership, and employee experience. New research and analysis is published on an ongoing editorial cadence at /workplace-report.