Why Starwood Hotels is Most Loved

Starwood Hotels trailblazes luxury hospitality through nature-inspired design and sustainability, with a portfolio including 1 Hotels, Baccarat Hotels, Treehouse Hotels, and the SH Collection.

Positive Vision: A clear growth trajectory and confidence in the company's direction, investing in hospitality innovation and team-member development.
Values: A people-first approach; core values of service, innovation, and care mirror employees' own.
CEO Strengths: The leader lives the values, respects team members, and builds systemic collaboration.
Respect: Intentional dignity and inclusivity, recognition programs, transparent feedback, and a focus on wellbeing.
Loved Culture: Respect and collaboration paired with a compelling vision; team members feel emotionally connected, valued, and inspired.

Best Practice Institute

Best Practice Institute is the research organization behind Most Loved Workplace® certification, the SPARK Model, the Love of Workplace Index®, and The Workplace Report.

The Workplace Report

The Workplace Report is BPI's original workplace culture research and editorial briefing series for CEOs, CHROs, people leaders, talent leaders, and employer-brand teams. It turns BPI's 25 years of research, Most Loved Workplace® certification data, SPARK findings, and current workforce signals into practical analysis leaders can use.

The report format includes executive summaries, research-backed articles, company examples, methodology notes, and practical implications for retention, hiring, culture, leadership, and employee experience. New research and analysis is published on an ongoing editorial cadence at /workplace-report.