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    Best Practices CEO Award to Rick Stollmeyer

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    The Evolution of a Wellness Tech Leader

    Founded by CEO Rick Stollmeyer in his garage in 2001, MINDBODY began as an on-premise, PC-based software for the wellness industry. Recognizing the limitations of this model, Stollmeyer and his team pivoted to a cloud-based solution. This strategic shift was a breakthrough for customers with multiple locations, granting them unprecedented visibility into sales, scheduling, and attendance data remotely.

    This transition to a cloud-based platform marked a pivotal moment for the company, laying the groundwork for its most significant innovations and future growth. Now a publicly-traded company on the NASDAQ, MINDBODY serves tens of thousands of businesses and hundreds of thousands of wellness practitioners in over 130 countries.

    From Platform to Ecosystem: The MINDBODY Network

    The move to the cloud enabled the creation of the MINDBODY consumer app and, later, the MINDBODY Network. This transaction-enabled marketplace connects consumers with a wide array of fitness, beauty, and wellness services through MINDBODY and third-party platforms. A key feature is the integration of Reserve with Google, which drives more customers directly to MINDBODY's business subscribers.

    Driving Client Success Through SaaS Innovation

    Stollmeyer's long-term vision for how technology can empower the wellness industry is evident in his clients' success.

    Barre3 Brookline

    Simone Bernstein, owner of a Barre3 studio franchise in Brookline, Massachusetts, launched her business in March 2017. Using the MINDBODY platform, she attracted over 1,500 clients in less than 60 days. Bernstein attributes her successful opening to the software's ease of use and the strong local adoption of the MINDBODY consumer app.

    Orangetheory Fitness

    Orangetheory Fitness, founded by David Long in 2010, has scaled to over 600 locations in 13 countries while operating on the MINDBODY Platform. The company successfully leveraged MINDBODY’s API to integrate its unique, heart-rate-monitored workout system, fueling its industry-leading growth.

    A Culture of Wellness and Community

    Beyond customer success, Rick Stollmeyer prioritizes the well-being of his own team. MINDBODY offers a comprehensive employee wellness program that has placed it on Glassdoor’s Best Places to Work list alongside companies like Facebook and Google.

    Key benefits include:

    • Monthly wellness allowances
    • Onsite massage and wellness classes
    • Comprehensive medical benefits
    • Generous time-off plans
    • On-site daycare

    Stollmeyer also extends his commitment to wellness to the broader community. He is involved with organizations like ResolutionCare, which is focused on healthcare trends, and supports local incubators such as SLO HotHouse and Cal Poly’s Center for Innovation & Entrepreneurship. '''

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    Best Practice Institute is the research organization behind Most Loved Workplace® certification, the SPARK Model, the Love of Workplace Index™ (LOWI™), and The Workplace Report.

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