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    Case Study2013

    Bose Corporation: Competency-based Leadership Development

    By John C. Ferrie

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    The Challenge: Sustaining Growth and Culture

    For 35 years, Bose Corporation built a powerful brand image associated with innovation and excellence. However, like many organizations experiencing rapid growth in size and complexity, it faced new challenges. To maintain its competitive edge, Bose recognized it could not rely solely on past successes. It needed to reaffirm its founding values while developing new skills and practices for emerging business opportunities.

    The Solution: A Strategic Internal Leadership Pipeline

    A critical challenge for companies with strong, rich cultures like Bose is that sourcing leaders externally is a difficult proposition. It takes significant time for new hires to adapt to distinct workplace norms. Consequently, developing leaders from within becomes a strategic imperative.

    To address this, Bose engineered a competency-based leadership development system for its first-line, middle, and senior-level managers designed to create a robust leadership pipeline.

    Components of the Leadership Development System

    The system was designed to be comprehensive, involving several interconnected stages:

    • Organizational Audit: The process began by identifying the organization's specific leadership needs.
    • Bose Values: Core values were reaffirmed as the foundation for leadership.
    • Leadership Competencies: Specific competencies for effective leadership were defined.
    • Identifying Leadership Talent: A process was created to identify high-potential employees.
    • Competency-Based Development Programs: Training and development were structured around the defined competencies.
    • Improvement Initiatives: The system included opportunities for leaders to apply skills to real-world business initiatives.
    • Talent Pool Management & Succession Planning: A systematic approach to managing the leadership talent pool and planning for future leadership succession was implemented.
    • Measuring Success: Methods were established to measure the effectiveness of the leadership development efforts.

    The Driving Force

    Bose established the Center for Organization Development and Education (CODE) to take responsibility for engineering and implementing this strategic leadership initiative, ensuring its successful integration into the company.

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