How Lessons from Online Games Can Enhance Corporate Learning
Popular online games like Minecraft and Farmville are known for their ability to engage millions of users. Chief Learning Officers are now drawing inspiration from these games to make their corporate e-learning platforms more effective and to boost employee participation.
By adopting specific strategies from game design, organizations can significantly improve their training and development initiatives.
1. Integrate Social Elements
To maximize participation in corporate learning programs, introducing a social component is key. Enterprise social platforms like Yammer create virtual communities, acting as a "corporate Facebook." These communities bring together employees from different departments and locations who would not typically collaborate, fostering a more connected and engaged workforce.
2. Encourage Sharing and Collaboration
Online games demonstrate that social engagement leads to resource sharing. Similarly, when corporate learning becomes a group activity, employees begin to help one another, ask questions, and share knowledge. This collaborative environment generates valuable user-driven content and transforms the learning platform into a trusted, go-to resource for the entire team.
3. Provide Guided Onboarding
Starting any new program can be intimidating. Game developers solve this by onboarding players gradually. Chris Davis, an expert with Cigna, notes that in massive multiplayer online games, "you need to introduce the mechanical aspects …gradually and then increasing the difficulty over the course of the game….you allow the game player to get his or her footing."
This principle applies directly to corporate e-learning. Instead of presenting all features at once, introduce the platform’s functions progressively. This allows employees to become comfortable and competent without feeling frustrated or overwhelmed, which is crucial for long-term adoption.
Acknowledging Diverse Learning Styles
It is essential to remember that people learn differently and at various speeds. As Davis states, "you don’t have this homogenous group of people. They’re made up of different segments and I think that the message on how you approach them should really focus on who they are."
Virtual learning environments make it possible to group employees for more focused instruction. These smaller groups allow for the delivery of content that is tailored to their specific learning styles and needs, making the training more impactful.
The integration of social and game-like features has fundamentally altered the landscape of corporate learning, making it more interactive, engaging, and effective.