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    2026

    How Pattern Backs Its Culture With Cash, Co-Created Values, and Constant Listening

    By BPI Research Desk · Best Practice Institute

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    The ecommerce accelerator, a Top 100 Most Loved Workplace, embeds its values in daily operations, builds trust with systematic listening, and gives every team member a real stake in the outcome.

    The 2026 Most Loved Workplaces® Top 100 share a common blueprint for building trust and high performance. Research across more than 1,800 companies reveals that the most-loved organizations are led by accessible CEOs who visibly model the culture. They move beyond annual surveys to build systems for continuous employee listening and action. And they operationalize their culture by embedding co-created values into daily work and offering broad-based financial ownership, giving everyone a stake in the company’s success.

    E-commerce accelerator Pattern, ranking #9 in its fourth year on the list, demonstrates how these practices create a workplace employees love. The company doesn't just state its values; it proves them with specific, structured programs and financial commitments that align the interests of the team with the success of the business.

    Operationalized & Co-Created Values

    Among the Top 100, over 40 companies explicitly embed their values into the employee lifecycle. Pattern stands out by codifying behaviors that were already driving results. The company’s four core values—Game Changers, Data Fanatics, Team of Doers, and Partner Obsession—were not handed down from the top but built from observing successful teams in action.

    How Pattern does this: These four values are the explicit lens for hiring, daily feedback, and decision-making. According to company data, this ensures the values are living principles, not aspirational placeholders. Integrating values into core processes like hiring and performance management creates a powerful feedback loop that reinforces the culture daily. Collaboration is further hardwired into operations with bonus KPIs tied to the success of multiple teams, ensuring a collective focus on results.

    Systematic Employee Listening & Action

    At least 30 of the Top 100 companies have moved beyond a single annual survey, using a mix of tools to create a "speak-up" culture. This continuous feedback loop assures employees that their voice matters and that their input leads to tangible change.

    How Pattern does this: Feedback is not a formal, once-a-year event; it’s built into the operational fabric of the company. Pattern uses multiple channels to ensure feedback flows in all directions: weekly one-on-one meetings between team members and their managers, a dedicated anonymous feedback channel, regular engagement surveys, and company-wide town halls. The founders also maintain an open-door policy, a posture that is encouraged throughout the organization and signals that all feedback is treated as a gift.

    Broad-Based Financial Ownership

    A key differentiator for the most beloved employers is extending financial incentives beyond the executive team. Giving every employee a direct financial stake in the company’s performance fosters a powerful sense of collective ownership and aligns individual effort with organizational success.

    How Pattern does this: The company provides benefits that underscore a deep investment in its people. Every team member has access to equity and a fully vested 401(k) match from day one (up to 4% of their contribution). This immediate vesting is a significant, tangible benefit that communicates trust and a long-term commitment to employees from the moment they join. This practice helps explain why certified organizations see 48% lower turnover.

    The Accessible, Culture-Setting CEO

    Visible, active leadership is a recurring theme across the Top 100. At Pattern, CEO David Wright is described as the leading embodiment of the company's core values.

    How Pattern does this: According to employee feedback, CEO David Wright is "the most data-fanatical, game-changing, partner-obsessed leader in the building." His actions and communication style directly reflect the company’s values. Employees also note that he models that professional ambition and a full personal life can coexist, a signal that carries significant weight in shaping a sustainable, high-performance culture.

    By embedding its values in daily work, listening systematically, and giving every employee a financial stake in the outcome, Pattern has built a resilient culture of trust and alignment. Its place in the Top 100 signals a company where employees feel respected, heard, and directly connected to the mission.

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    Best Practice Institute

    Best Practice Institute is the research organization behind Most Loved Workplace® certification, the SPARK Model, the Love of Workplace Index™ (LOWI™), and The Workplace Report.

    The Workplace Report

    The Workplace Report is BPI's original workplace culture research and editorial briefing series for CEOs, CHROs, people leaders, talent leaders, and employer-brand teams. It turns BPI's 25 years of research, Most Loved Workplace® certification data, SPARK findings, and current workforce signals into practical analysis leaders can use.

    The report format includes executive summaries, research-backed articles, company examples, methodology notes, and practical implications for retention, hiring, culture, leadership, and employee experience. New research and analysis is published on an ongoing editorial cadence at /workplace-report.