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    Trends in Talent Acquisition

    By Lizz Pellet

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    Originally published in 2012.

    A 2012 study by Felix Global and PGi examined current trends in talent acquisition, focusing on how corporate sustainability efforts relate to human resources practices. The goal was to understand company actions regarding sustainability, technology, and candidate evaluation.

    Key Areas of the Talent Acquisition Study

    The research focused on three primary categories:

    • Sustainability: Is there a connection between enterprise-wide sustainability efforts and the recruiting process?
    • Technology Trends: What are the latest trends in virtual interviewing and social media recruiting?
    • Cultural Fit: Are companies actively evaluating candidates for their fit within the organizational culture?

    The Growing Importance of Sustainability in HR

    The integration of sustainability into HR practices is a significant trend. This shift is supported by research indicating a strong preference among employees for environmentally conscious employers. A May 2012 study from the Center for Advanced Human Resource Studies (CAHRS) found that 90% of respondents said they would be more likely to join and stay with a company that promotes sustainability.

    This connection between green initiatives and employee loyalty is well-documented. As noted by Andree Iffrig, LEED AP and author of Find Your Voice at Work, workplace studies have consistently shown a link between eco-friendly policies and engaged employees.

    "Recruitment and retention consultancies like Kenexa, Hewitt Associates, Robert Half, and Towers Perrin have published figures demonstrating a link between environmentally friendly workplaces and engaged employees."

    It is clear that for organizations to secure the best talent, they must develop and promote their sustainability campaigns as part of their core talent acquisition strategy.

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