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    Marketing Engineering

    Director of Marketing Engineering & Growth

    AI-Native Demand Generation, AEO/GEO and Revenue Systems

    Remote-friendly · US · Full-time · Reports to CEO · Competitive base + performance bonus

    Build and operate the AI-native growth engine that turns Most Loved Workplace® brand authority, CertCheck buyer intent, research, customer conversations, and digital engagement into qualified pipeline and measurable revenue.

    Why this role exists

    This is not a campaign-management job. It is a hands-on player-coach role at the intersection of marketing strategy, AI automation, demand generation, AEO/GEO, data infrastructure, and revenue operations. Best Practice Institute already owns the brand authority and the intent data — what's missing is the person who engineers the systems that continuously identify, engage, educate, and convert senior HR and employer-brand buyers. You will build those systems yourself, then scale what works.

    What you'll do

    • Own marketing-sourced pipeline and marketing-influenced revenue as the primary commercial KPIs
    • Build the integration layer: HubSpot ↔ CertCheck buyer-intent signals ↔ Fireflies ↔ Apollo ↔ LinkedIn ↔ bestpracticeinstitute.org
    • Build AI-assisted ABM content generated from real sales and customer conversations, under strict confidentiality controls
    • Own AEO/GEO and LLM visibility: structured data, citation and answer-engine monitoring, authority-content distribution
    • Convert the content calendar into an AI-enabled content and multi-format distribution system (Supergrow, video and design tooling)
    • Ship orchestration and agents: n8n or comparable, APIs, lightweight Python/JavaScript, custom AI agents running in production
    • Build source → opportunity → revenue attribution and automated revenue intelligence reporting to the CEO
    • Run rapid, measured experiments across paid, organic, outbound, social, and landing-page conversion
    • Retain strategic oversight of brand positioning and narrative; partnerships (SHRM, analysts, HR media) are secondary, not the core of the job
    • PR, media relationships, and executive visibility are explicitly NOT in this role — those sit with the CEO and a PR specialist

    What we measure you on

    • Marketing-sourced pipeline against quarterly target
    • Marketing-influenced revenue against annual target
    • Systems shipped and running in production — agents, integrations, automations, not decks
    • AEO/GEO performance: LLM citation share and answer-engine visibility on buyer questions
    • Attribution coverage of closed-won revenue (share of deals with a clean, trusted source path)
    • Cost per qualified opportunity trending down quarter over quarter
    • Experiment velocity — tests shipped, learnings documented, winners scaled

    What you bring

    • Proof you personally built a working AI agent, automation, integration, or marketing system — with the before-and-after commercial result
    • Clarity on your exact contribution versus what an agency or engineering team did
    • Deep HubSpot architecture and attribution ownership; you've designed the model, not just pulled the report
    • API, webhook, and orchestration fluency (n8n or comparable) plus enough coding or vibe-coding to prototype without waiting on engineering
    • AEO/GEO and structured-data literacy — you understand how answer engines choose sources
    • Ownership of B2B pipeline as a number you were accountable for, in a senior or player-coach capacity
    • HR-tech, employer-brand, or awards/recognition experience is a bonus — technical growth-system building is mandatory

    How to apply

    Competitive base plus a performance bonus tied to qualified pipeline and marketing-sourced revenue. To apply, send: (1) one system you personally built — agent, automation, integration, or attribution model; (2) the before-and-after commercial result; (3) what you built versus what an agency or engineer built; and (4) a five-minute Loom walking through that system. No cover letter required. Applications without a system walkthrough will not be reviewed.

    Best Practice Institute is an equal opportunity employer. We hire on the basis of operational excellence, customer empathy, and what you can demonstrate you've delivered.

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    Best Practice Institute

    Best Practice Institute is the research organization behind Most Loved Workplace® certification, the SPARK Model, the Love of Workplace Index™ (LOWI™), and The Workplace Report.

    The Workplace Report

    The Workplace Report is BPI's original workplace culture research and editorial briefing series for CEOs, CHROs, people leaders, talent leaders, and employer-brand teams. It turns BPI's 25 years of research, Most Loved Workplace® certification data, SPARK findings, and current workforce signals into practical analysis leaders can use.

    The report format includes executive summaries, research-backed articles, company examples, methodology notes, and practical implications for retention, hiring, culture, leadership, and employee experience. New research and analysis is published on an ongoing editorial cadence at /workplace-report.