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    Growth Marketing

    Technical Marketing Engineer

    AI-Built Apps, SEO/AEO & Marketing Automation

    Palm Beach Gardens, FL · Hybrid (Palm Beach County preferred) · Contract-to-hire: about 60-day paid contract → Full-time by mutual agreement · Reports to Director of Growth Marketing · Compensation discussed during the hiring process

    Be the hands-on technical owner of how our apps and sites run, get found, get measured and turn into booked meetings. You'll operate our apps through AI app builders (Floot, Lovable) and a custom app built by our engineering lead: you direct the AI, review what it changed, publish, and verify the live result. You'll own technical SEO and AEO across every property, keep lead flow and email automation between our apps and HubSpot correct, and write one plain-language weekly summary that tells leadership what changed, what broke, what you fixed and what it cost.

    Why this role exists

    Best Practice Institute and Most Loved Workplace® publish workplace research, rankings and certifications. We run a portfolio of AI-built web apps and sites: an employer-certification assessment app, an AI-visibility app for employer brands, our research site and our rankings site. We also deliver SEO and answer-engine optimization (AEO) to client companies. Leadership should never have to check the sites themselves — this role makes that true.

    What you'll do

    • AI-assisted app operations: turn requests and bugs into clear prompts for AI builders, review the diff (code, data and config) before anything ships, and reject changes that touch more than was asked
    • Publish, then verify live on the production URL: the page renders, forms submit, emails send, tracking fires, meta and schema are present in the served HTML, and there are no request loops or console errors
    • Apply engineering-specified back-end changes (database migrations, edge/serverless functions) exactly as written; run regression checks and a security scan before sharing; escalate architecture work to the engineering lead
    • Keep test data out of production and fix what AI builders tend to break (dropped meta tags, client-only rendering, duplicated routes, broken images and logos); keep a change log of what changed, why, who asked and how it was verified
    • Release QA: run a pre- and post-release checklist for every change on every property (links, forms, tracking, meta, schema, redirects, mobile, performance)
    • Weekly end-to-end test of each app: send real transactional emails and confirm inbox delivery, check the email provider (keys, DNS, bounces, suppressions, backlog), force-test failure alerts, and walk the core flows (sign up, assess, generate report, book)
    • Technical SEO across all properties: titles, meta and OG tags, canonicals, robots and noindex rules, proper 404 handling, XML sitemaps, redirects, internal linking and Core Web Vitals
    • Structured data (Organization, Article, FAQ, Breadcrumb, Dataset and more where valid) deployed from a shared entity registry and validated after every release; Search Console ownership for every property
    • AI answer-engine readiness and visibility: AI-crawler robots rules, llms.txt, entity pages, and tracking how our brands are cited in Google AI Overviews, ChatGPT, Perplexity, Gemini and Copilot
    • Keyword and opportunity research turned into a short ranked list of pages to build or fix; backlink monitoring and disavow hygiene; SEO sign-off on migrations and consolidations
    • Lead-flow integrity between our apps and HubSpot: forms, webhooks, UTMs, deal creation, lifecycle stages and scheduled jobs — nothing gets stuck, and failures alert within a day
    • Booking sync and sequence suppression: nobody who has booked a meeting keeps getting “book a call” emails; meeting outcomes, no-show follow-ups and duplicate records kept clean
    • Email deliverability: send limits, warm-up, bounce and complaint rates, suppression lists, and no sends to test addresses
    • Measurement: GA4, Google Tag Manager and Search Console on every property with key events firing, and one trusted funnel from visit → assessment → report → meeting → opportunity → paid certification
    • Google for Jobs: valid JobPosting markup on single-job pages only, with real dates, employer-provided pay and prompt expiry; Indexing API used only for job pages and within quota
    • Data accuracy: no invented data in markup, profiles or reports — every published claim traces to a source record, and missing fields stay blank rather than guessed
    • Security, reputation and cost hygiene: weekly security and reputation checks across all domains, content-quality gates, monthly hosting and background-job cost reviews, and least-privilege access
    • Technical support for client AEO/SEO work: audits of client career and profile pages, schema standards, and the data pipelines behind client visibility reports
    • Every Monday, one plain-language written summary to leadership — what changed, what broke, what was fixed, what's at risk, what it cost and decisions needed — with a red/amber/green site-health page

    What we measure you on

    • First 30 days: access and asset inventory written, first weekly ops summary and end-to-end app test delivered, lead-flow audit done, and a baseline audit of every property
    • By day 60: every release goes through the checklist and live verification; zero booked prospects receiving booking-prompt emails; top technical SEO issues fixed; valid job markup on every live single-job page
    • By day 90: one funnel report from visit to paid certification with the largest drop-offs and tests running; measurable gains in indexed pages and AI-answer presence; runbooks for every app and integration
    • Weekly ops summary, site-health report and end-to-end app test delivered on time, every week
    • 100% of releases verified live; zero regressions or data errors found by leadership instead of by QA
    • Zero stuck or unsynced leads older than 24 hours; ≥98% transactional email delivery with failures alerted within 24 hours
    • ≥99% of sitemap URLs returning 200; zero critical structured-data or job-report errors; zero expired jobs still live with markup
    • Zero invented or unsourced values in markup, profiles or rankings; no high-severity security findings open longer than 7 days
    • Hosting and background-job cost at or below baseline; organic sessions, AI-answer presence and organic-sourced leads up each quarter

    What you bring

    • Hands-on operation of AI app builders (Lovable, Floot, Bolt, v0, Replit or similar) with live work you can show — you can read a React/TypeScript diff, spot what an AI change broke, and verify it in production
    • Technical SEO on JavaScript or custom-built sites: rendering and indexing, sitemaps, canonicals, noindex/404 handling, redirects, structured data and migrations
    • HubSpot operations and marketing automation: forms, workflows, sequences, lifecycle stages, deduplication, webhooks or the API, with a record of fixing broken lead flow
    • Email deliverability basics: send limits, suppression, bounces, and transactional email providers (e.g. Resend, SendGrid, Postmark)
    • GA4, GTM and Search Console setup and troubleshooting — not just reporting
    • AEO / AI answer-engine optimization: a method and data for measuring and improving AI-answer presence
    • Google for Jobs / JobPosting markup kept valid on live job pages, including expiry and the Indexing API
    • A QA and data-accuracy mindset: checklists, before-and-after testing, change logs, and no guessing data
    • Plain-language writing: a weekly summary a CEO can read in three minutes
    • Nice to have: Supabase/Postgres, serverless functions, Cloudflare, basic SQL, n8n/Zapier/Make, Semrush or Ahrefs APIs, Screaming Frog, B2B/HR tech or publisher experience, HubSpot or Google certifications

    How to apply

    Entry is an approximately 60-day paid contract, with conversion to full-time employment if both sides agree. To apply, send a resume plus links to two live AI-built sites or apps you maintain and one before-and-after SEO or AEO result with data. No cover letter required.

    Best Practice Institute is an equal opportunity employer. We hire on the basis of operational excellence, customer empathy, and what you can demonstrate you've delivered.

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    Best Practice Institute

    Best Practice Institute is the research organization behind Most Loved Workplace® certification, the SPARK Model, the Love of Workplace Index™ (LOWI™), and The Workplace Report.

    The Workplace Report

    The Workplace Report is BPI's original workplace culture research and editorial briefing series for CEOs, CHROs, people leaders, talent leaders, and employer-brand teams. It turns BPI's 25 years of research, Most Loved Workplace® certification data, SPARK findings, and current workforce signals into practical analysis leaders can use.

    The report format includes executive summaries, research-backed articles, company examples, methodology notes, and practical implications for retention, hiring, culture, leadership, and employee experience. New research and analysis is published on an ongoing editorial cadence at /workplace-report.