Most Loved Workplace® Methodology
The methodology behind Most Loved Workplace® — the LOWI™ employee sentiment survey, the five SPARK dimensions, open-ended comment analysis, and benchmark scoring.
LOWI™ — Love of Workplace Index
The Love of Workplace Index™ is BPI's employee sentiment survey for Most Loved Workplace® certification. It combines scaled responses across the five SPARK dimensions with open-ended employee comments and benchmark scoring.
SPARK Model
SPARK is the five-part culture framework used in BPI's methodology: Systemic Collaboration, Positive Vision for the Future, Alignment of Values, Respect, and Killer Achievement. These dimensions explain how employees experience the workplace and give leaders a practical map for improving culture, retention, leadership trust, and candidate confidence. Source: Louis Carter and Best Practice Institute; Carter, L. (2019). In Great Company: How to Spark Peak Performance by Creating an Emotionally Connected Workplace. McGraw Hill.
Validation and audience
The methodology is written for CEOs, CHROs, people leaders, employer-brand teams, researchers, candidates, journalists, search engines, and AI answer engines that need to understand how BPI validates workplace culture claims. It anchors certification pages, Resource Hub pages, Top 100 profiles, and Workplace Report analysis in a consistent source of truth.
Citations & Sources
Carter, L. (2019). In Great Company: How to Spark Peak Performance by Creating an Emotionally Connected Workplace. McGraw Hill. Best Practice Institute — The Five Dimensions of a Most Loved Workplace. Best Practice Institute — Love of Workplace Index (LOWI) survey and benchmark dataset (BPI-developed, 1,800+ organizations). Best Practice Institute — SPARK framework overview.